USA Track & Field CEO’s unorthodox approach diversifies sponsor base
USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter.
Marketing
Articles
Chief marketing, information officers see lines blur as customers go digital
Marketers today are driven more by data than by gut feelings. Technologists, meanwhile, are getting more involved in marketing, partly to help make their enterprises money instead of just costing money.
IndyCar deal with USA Today lifts ethics eyebrows
The IndyCar Series and USA Today Sports Media Group have agreed to merge marketing, advertising and news coverage in a deal observers alternately describe as groundbreaking or ethically worrisome.
Sponsorship of diabetic NASCAR driver may help Lilly regain market share
21-year-old Ryan Reed stunned racing gurus on Feb. 21 by winning his first NASCAR race on stock-car racing’s most hallowed grounds. He did it with a wireless device attached to his stomach feeding a constant stream of data to a dashboard-mounted glucose monitor.
Fever hire new ad agency, plan early media blitz
KH Complete Advertising has replaced the Indiana Fever's long-time advertising agency and is promising to ramp up ticket sales for the upcoming season. New TV ads and billboards are coming in March.
Changing schedule could keep IndyCar on right track
Less than a month after the season opener was canceled, IndyCar Series CEO Mark Miles outlined a new vision for scheduling Tuesday that includes more races, fit perfectly between football seasons in hopes of adding interest and fans.
Pacers telecasts on Fox Sports going mobile
Fox Sports Indiana is live streaming home and away games—as well as pre- and post-game shows—to mobile devices. Pacers officials are hopeful the viewing option will grow the team’s fan base and increase ticket and other sales.
Indiana promotion ad to air in New York during Colts game
Indiana's business recruitment agency will use the Indianapolis Colts' appearance in the American Football Conference championship game to promote the state among New York City viewers.
Marketing tech company changes name, appoints new CEO
Smarter Remarketer, considered one of the city's most promising marketing technology companies, has rebranded itself and promoted to CEO an executive who joined the company last fall, the company announced this week.
Upstart advertising agency attracting national notice
The Basement boasts a client list that includes K-Mart, Kentucky Fried Chicken, Procter & Gamble, NCAA and Simon Property Group Inc. The firm’s year-over-year revenue in 2014 has grown at better than 25 percent, hitting $2 million.
Indians extend deal with WNDE through 2017
The Indianapolis Indians and WNDE-AM 1260 announced a three-year extension of their radio broadcast agreement.
Municipalities including Westfield join trademark game
Legal brand protection is all but required in the corporate world, where businesses must guard against unauthorized use of the brands they’ve invested time and resources to build. Now, the public sector increasingly is following suit as communities work to establish identities of their own.
Pacers hire national agency to snag blue-chip sponsorships
The team wants to look outside central Indiana for six-figure deals with major players. Shamrock Sports & Entertainment’s clients include NASCAR and World Series of Poker.
Dead celebrities show promotional staying power
With help from companies like Indianapolis-based CMG Worldwide, deceased icons like James Dean, Michael Jackson, Elvis Presley and Amelia Earhart are enjoying unprecedented success, out-earning even their former flesh-and-blood selves.
Military members offered slew of Veterans Day freebies
Veterans Day is not only a time to honor those who have served in the military: For American businesses, it's also a time to back up that appreciation with a freebie.
Angie’s List taps PR veteran
Angie's List Inc. has hired communications veteran Debra DeCourcy as its first vice president of corporate communications, PR Week recently reported.
Sponsors, fans stick with Pacers
With the loss of Lance Stephenson to free agency and the serious leg injury to Paul George, there are numerous questions about how the Indiana Pacers will do on the court this season. But on the business side, victories are piling up.
Magazine publisher acquires local event promoter
The Promotion Co. Inc., an Indianapolis-based event promoter founded in 1976, has been acquired by Florida-based Bonnier Corp, publisher of well-known magazines Popular Science and Field & Stream.
Salesforce drops ExactTarget name from flagship product
It’s now called Salesforce Marketing Cloud. The move underscores changes still under way since Salesforce.com acquired the local firm for $2.5 billion last year.
When will corporate travel come back?
An industry coalition is launching an attack on the ‘AIG effect’ in the hope of restoring a lucrative niche.