Sales of NBA floor space off to slow start
The Indiana Pacers were the first NBA team to jump on the opportunity to sell advertising on the court. So far, just two other teams have followed suit.
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Digital marketer growing Indy headquarters
StrataBlue plans to hire 25 people in early 2014 as the firm adds services.
Menard lawyers question Trump’s value as spokeswoman
Attorneys for John Menard questioned how valuable Melania Trump actually is as a celebrity spokeswoman during an ongoing trial over a skincare marketing deal gone sour.
Klipsch bolsters marketing with rollout of Gig mini-speaker
The homegrown speaker and headphone maker Klipsch Group in recent weeks released a bevy of new products and launched a marketing campaign headlined by high-profile athletes and a rock band.
Hamilton County tourism getting sweeping update
Officials tout sophistication, Internet focus in attempt to shed folksy image.
Tech deal escalates battle of titans
The CEOs and of four cloud marketing companies–two national and two local–might make Indianapolis into a bridge between two feuding Silicon Valley giants. Or put the city in the middle of an aggressive arms race in one of the tech industry’s hottest markets—cloud marketing.
ExactTarget’s role expands at new parent firm
ExactTarget CEO Scott Dorsey and his team have taken the reins of the Marketing Cloud unit at Salesforce.com, a move that has analysts raving.
ExactTarget lauded for Facebook software
The Indianapolis-based digital marketer developed a program called Active Audiences, which lets companies better tailor advertisements to individual customers as they scroll around the social network.
Pacers land IEDC as court sponsor
The Indiana Pacers have brokered a deal with an unusual sponsor—the Indiana Economic Development Corp.—to become the first of 30 National Basketball Association teams to sell courtside ads emblazoned on the hardwood.
Local ad agency losing Simon work, cutting employees
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.
COTA: NSA worrying you? Be more concerned about marketers
Acxiom supplies information to businesses to help them better target offers you receive. Here’s how to find out what they know (or think they know) about you.
Local marketing firm signs deal with John Force Racing
Zionsville-based Just Marketing International has been hired to find replacements for $7 million in annual sponsorship deals that are expiring following this season.
Gmail’s new ‘Promotions’ tab creates hurdle for email marketers
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
Some ad execs unsure about Indiana’s NYC campaign
The Indiana Economic Development Corp. began last month running 15-second advertisements twice an hour promoting the state on the CBS Super Screen in Times Square.
Indiana splashes economic message on Times Square
The state has taken its economic development efforts to Times Square in New York City, where a couple of 15-second ads promoting Indiana are shown every hour on a 26-foot wide digital screen.
TrendyMinds building a video production facility
The facility will include a 16-foot cyclorama—a curved wall that presents the illusion of an endless landscape.
Tech group to trumpet city’s digital marketing niche
The tech community is rallying around an initiative to brand Indianapolis as the “marketing technology capital of the world,” trading on the success of such firms as ExactTarget and Angie’s List.
Colts’ Luck playing catch-up as a pitchman
While Indianapolis Colts quarterback Andrew Luck is exceeding off-the-chart expectations on the field heading into his second NFL season, some marketers think he’s underachieved as a corporate spokesman and product sponsor.
Fastenal sponsorship deal draws NASCAR contracts
Vending machines aren’t the only reason the Fastenal brand is resonating.
Newcomer banks slice into ‘overheated’ Indianapolis market
Newer entrants are chasing market share with convenient hours, quick decisions and narrower niches of customers.