ExactTarget’s role expands at new parent firm
ExactTarget CEO Scott Dorsey and his team have taken the reins of the Marketing Cloud unit at Salesforce.com, a move that has analysts raving.
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ExactTarget lauded for Facebook software
The Indianapolis-based digital marketer developed a program called Active Audiences, which lets companies better tailor advertisements to individual customers as they scroll around the social network.
Pacers land IEDC as court sponsor
The Indiana Pacers have brokered a deal with an unusual sponsor—the Indiana Economic Development Corp.—to become the first of 30 National Basketball Association teams to sell courtside ads emblazoned on the hardwood.
Local ad agency losing Simon work, cutting employees
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.
COTA: NSA worrying you? Be more concerned about marketers
Acxiom supplies information to businesses to help them better target offers you receive. Here’s how to find out what they know (or think they know) about you.
Local marketing firm signs deal with John Force Racing
Zionsville-based Just Marketing International has been hired to find replacements for $7 million in annual sponsorship deals that are expiring following this season.
Gmail’s new ‘Promotions’ tab creates hurdle for email marketers
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
Some ad execs unsure about Indiana’s NYC campaign
The Indiana Economic Development Corp. began last month running 15-second advertisements twice an hour promoting the state on the CBS Super Screen in Times Square.
Indiana splashes economic message on Times Square
The state has taken its economic development efforts to Times Square in New York City, where a couple of 15-second ads promoting Indiana are shown every hour on a 26-foot wide digital screen.
TrendyMinds building a video production facility
The facility will include a 16-foot cyclorama—a curved wall that presents the illusion of an endless landscape.
Tech group to trumpet city’s digital marketing niche
The tech community is rallying around an initiative to brand Indianapolis as the “marketing technology capital of the world,” trading on the success of such firms as ExactTarget and Angie’s List.
Colts’ Luck playing catch-up as a pitchman
While Indianapolis Colts quarterback Andrew Luck is exceeding off-the-chart expectations on the field heading into his second NFL season, some marketers think he’s underachieved as a corporate spokesman and product sponsor.
Fastenal sponsorship deal draws NASCAR contracts
Vending machines aren’t the only reason the Fastenal brand is resonating.
Newcomer banks slice into ‘overheated’ Indianapolis market
Newer entrants are chasing market share with convenient hours, quick decisions and narrower niches of customers.
IndyCar racing to line up sponsors to replace Izod
The IndyCar Series’ quest to find a presenting sponsor that could eventually replace Izod as title sponsor—a task series officials earlier this year called their top sales priority—has taken a blow.
NewsBlues blog takes dig at former news chief at WXIN
Lee Rosenthal's new TV station in San Francisco was breathlessly promotional about its coverage of the Asiana Airlines crash.
ExactTarget option gains approach $300M
xactTarget Inc.’s sale will swell the value of employee stock options to nearly $300 million—a windfall local tech experts expect will launch a wave of entrepreneurship over the next several years.
ExactTarget sale caps success story; CEO mum on Indy work force
ExactTarget CEO Scott Dorsey said the company will remain “very committed to Indianapolis” after its $2.5 billion buyout by tech giant Salesforce.com, but he would not comment on potential changes to the local work force of more than 1,000 employees.
DialAmerica plans local call center with 170 workers
DialAmerica said Wednesday that it has opened the facility near Interstate 465 and Michigan Road on the city’s northwest side, giving the company 24 call centers in 14 different states.
Indianapolis Indians seeking new ad agency
Indianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was time to see if Hirons or another agency had new ideas.