IU Health name meets little resistance in Purdue country
Tippecanoe County residents may despise Indiana University sports teams, but they seem to have had no problem welcoming IU to their community to provide health care.
Marketing
Articles
IndyCar Series makes deal with popular Facebook game
Indianapolis Motor Speedway landmarks and the cars of 13 open-wheel drivers are being featured in a game with 8 million nationwide players.
Miller Brooks fattens client roster
The Zionsville marketing agency recently signed deals with Michigan-based Masco Cabinetry, North Carolina-based BASF, Indianapolis-based Beckman Coulter and California-based HD Supply.
Six faces behind Indianapolis business Twitter handles
Meet the people who tweet for Indianapolis Symphony Orchestra, AAA, Butler University and other local businesses.
New York firm wins Steak n Shake ad account
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
LEADING QUESTIONS: Startup a study in quick growth
Vicki Bohlsen explains how her solo PR firm with $25,000 in seed money grew to 14 employees with $780,000 in revenue in one year.
Local lawyer’s connection to the greats runs deep
What do Johnny Unitas, Vince Lombardi and Babe Ruth have in common? Indianapolis intellectual property attorney Jonathan Faber.
Local firm making noise with app for radio stations
Boost Media & Entertainment’s MyStationApp targets independent radio stations such as WTTS-FM 92.3 in Bloomington, which is having success with the product.
Just Marketing International expands in Daytona, Charlotte
The local motorsports marketing firm employs about 90 in its Zionsville office.
Indianapolis’ ‘well-designed’ flag flies below radar
The Indianapolis city flag turns 50 next year, but considering that urban design experts note the flag isn’t exactly plastered all over town, it’s probably a safe bet this is one golden birthday that won’t be much of a party.
Marketing entrepreneur’s career takes healthy turn
A rejuvenating massage and facial were the inspiration for Jennifer Rubenstein to found Simply Well LLC, a marketing business that launched the Simply Well Book in September. The book features offers from 46 locally owned salons, organic markets, yoga studios and similar businesses.
GAHL: Corporate travel will follow Super Bowl in Indianapolis
City has a strategy to pitch Indianapolis to honchos.
Candy Dynamics expands Nuclear Sludge recall
Carmel-based Candy Dynamics has expanded a voluntary recall of its Toxic Waste brand Nuclear Sludge products because they may contain too much lead.
Florida marketing firm suing IRL over Izod contract
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
Mini Thin marketer slapped with suit
A Carmel man whose Mini Thin dietary supplement was sold through convenience stores nationwide before the government banned its active ingredient now faces allegations of bankruptcy fraud.
MainGate signs three-year pact with Churchill Downs
For the Kentucky Derby, the Indianapolis-based retail and merchandising firm is providing licensed goods, handling official off-site retail locations and launching a new e-commerce website.
Hoosier State Press Association revamps co-op advertising
The press association hired a former marketing director for Columbus-based Home News Enterprises in late 2009 to spearhead the service.
Jackson Group acquired by Houston company
Indianapolis-based The Jackson Group had 132 employees in mid-2010, ranking it the sixth-largest woman-owned business in the area, according to IBJ research.
Ricker rebranding 17 Indianapolis convenience stores
Anderson-based Ricker Oil Co. is changing the name on the ampm shops, which it acquired in 2008 from a division of oil giant BP, to match the remainder of its 50 Indiana stores.
Penske signs Meijer to multiyear sponsorship deal
The Meijer grocery store chain will join Penske as a sponsor of its three-car IndyCar Series program, beginning with the 2011 season.