Coles Marketing lands account for gardening firm
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
Marketing
Articles
Butler loses title game, but wins massive publicity
Butler received so many visits to its main Web site, school officials had to beef up the computer system. School President
Bobby Fong is commissioning a study to gauge the value of the publicity earned through the Bulldogs' run to the Final
Four.
New Indy Hub Web site markets city to young professionals
The site, created by TrendyMinds, is aimed at out-of-town job candidates, who might be unaware of the city’s cultural
and entertainment offerings.
Local beverage entrepreneur retrenches with new venture
J. Smoke Wallin launches Pelican Brands LLP to help booze companies market and distribute their products after his attempts
to acquire underperforming brands fizzled due to the credit crunch.
Old National name to adorn Murat for three years
The century-old Murat Centre will be named the Old National Centre for the next three years. Event promoter Live Nation on
Tuesday put the new name in royal blue lettering above the marquee of the entertainment venue downtown.
Old National Bank puts name on Murat Centre
The voice-mail system at the Murat already greets callers with this message: You have reached the Old National Center, a Live
Nation venue.
Indians ready to score with Comcast, Brighthouse TV deal
A full season of televised games will give franchise a platform to promote attendance at Victory Field.
Local motorsports marketing firm eyeing Asia
Just Marketing International in Zionsville plans to establish a presence in either Singapore or Hong Kong this year, to bolster
its global presence.
Norwood moving to Florida; Indianapolis losing 99 jobs
Norwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken
by the company’s parent, Bic Graphic USA.
ExactTarget reports record annual results
Locally based e-mail marketing firm opens London office, adds big-name clients and secures $145 million in venture capital.
Businesses walk fine line when supporting Colts
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL’s strict trademark-enforcement
policies by supporting the team in generic fashion.
CBS sells out Super Bowl advertising slots
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up
for holes left by Priceline.com and Toyota.
Thoughts on the Tebow ad
From the perspective of return on investment, the Super Bowl ad might be considered a failure.
Cantaloupe unveils newest e-mail marketing product
Local technology firm’s VideoHere system allows companies to embed videos in their marketing e-mails.
PETA wants to roast KFC in ads on city fire trucks
People for the Ethical Treatment for Animals made the $7,500 offer in a letter to Mayor Greg Ballard after the chain made
a deal to help pay for fire extinguishers and smoke detectors.
City’s plan to raise money with sponsorships takes wing with KFC
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
IFD gets finger-lickin’ good sponsorship deal
KFC agreed to pay city for smoke detectors and fire extinguishers in exchange for using Indianapolis Fire Department to help
it launch new fiery grilled wings. Mayor Greg Ballard hopes the deal is the first of many such corporate sponsorships.
Location, personal touch drive tasting room growth
Upland Brewing Co. and Chateau Thomas Winery are broadening their use of tasting rooms, opening outlets far from their production
facilities in hopes of attracting new customers.
Fishers-based Buckaroo Marketing grows with acquisition
The firm founded in 1999 recently announced it bought Indianapolis-based Zent Consulting. Financial terms
of the deal were not disclosed.
Danica Patrick’s NASCAR move could fuel MainGate growth
MainGate holds an exclusive license to make and sell Patrick’s IRL-centric merchandise, and is
now in negotiations with New York-based IMG to get part of her NASCAR-related business.