MainGate seals deal with Tennessee Titans
ndianapolis-based MainGate Inc. signed a four-year deal with the Tennessee Titans to handle online and retail merchandising
services for the National Football League franchise.
Marketing
Articles
Just Marketing International nabs Formula One deal in India
India-based JPSK Sports Private Ltd. hired JMI to provide strategic consulting for the venue that will host the inaugural
Formula One Indian Grand Prix in 2011.
Simon Youth Foundation hires Hetrick to handle national branding, marketing
Simon Youth Foundation, a local not-for-profit, helps at-risk high school students across the country by partnering with local
school systems.
Tuesday is deadline to sign up for do-not-call list
Currently more than 1.7 million phone numbers are registered on the state's list. Indiana residents are encouraged to
add their residential phone numbers as another tool to prevent frauds and scams as well as unwanted telemarketing calls.
MZD wins account to market new diesel fuel product
The Indianapolis agency will start by producing Prime Lube’s materials for the upcoming Atlantic Regional Energy Expo trade
show.
Indianapolis firm acquires major four-wheel and off-road show
The Promotion Company Inc.â??Family Events announced it has acquired the Off-Road Expo from California-based Advanstar Communications.
Coles Marketing lands account for gardening firm
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
Butler loses title game, but wins massive publicity
Butler received so many visits to its main Web site, school officials had to beef up the computer system. School President
Bobby Fong is commissioning a study to gauge the value of the publicity earned through the Bulldogs' run to the Final
Four.
New Indy Hub Web site markets city to young professionals
The site, created by TrendyMinds, is aimed at out-of-town job candidates, who might be unaware of the city’s cultural
and entertainment offerings.
Local beverage entrepreneur retrenches with new venture
J. Smoke Wallin launches Pelican Brands LLP to help booze companies market and distribute their products after his attempts
to acquire underperforming brands fizzled due to the credit crunch.
Old National name to adorn Murat for three years
The century-old Murat Centre will be named the Old National Centre for the next three years. Event promoter Live Nation on
Tuesday put the new name in royal blue lettering above the marquee of the entertainment venue downtown.
Old National Bank puts name on Murat Centre
The voice-mail system at the Murat already greets callers with this message: You have reached the Old National Center, a Live
Nation venue.
Indians ready to score with Comcast, Brighthouse TV deal
A full season of televised games will give franchise a platform to promote attendance at Victory Field.
Local motorsports marketing firm eyeing Asia
Just Marketing International in Zionsville plans to establish a presence in either Singapore or Hong Kong this year, to bolster
its global presence.
Norwood moving to Florida; Indianapolis losing 99 jobs
Norwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken
by the company’s parent, Bic Graphic USA.
ExactTarget reports record annual results
Locally based e-mail marketing firm opens London office, adds big-name clients and secures $145 million in venture capital.
Businesses walk fine line when supporting Colts
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL’s strict trademark-enforcement
policies by supporting the team in generic fashion.
CBS sells out Super Bowl advertising slots
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up
for holes left by Priceline.com and Toyota.
Thoughts on the Tebow ad
From the perspective of return on investment, the Super Bowl ad might be considered a failure.
Cantaloupe unveils newest e-mail marketing product
Local technology firm’s VideoHere system allows companies to embed videos in their marketing e-mails.