High Alpha launches startup that helps marketing teams coordinate work
Indianapolis-based Tenon, which has been operating in stealth mode since December, offers a software platform that helps marketing teams plan and execute campaigns.
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Microsoft’s latest AI assistant aimed at marketers, customer reps, work apps
Microsoft, having brought artificial intelligence to its battle with Google over search, is now turning to the latest AI technology to catch up with rivals in the corporate applications market such as Oracle, Salesforce and SAP.
Tech’s next frontier: Indiana companies are making their way to Web 3.0
Web 3.0 is built upon the core concepts of decentralization and openness. Its features include artificial intelligence, machine learning and blockchain technology.
How the ‘boneless wing’ became a tasty culinary lie
The “boneless wing” is a thriving and delicious deception. It’s part of a subset of foods that are popular but also aren’t really what they say they are.
TrendyMinds acquires Fishers marketing agency
The Indianapolis-based digital marketing agency announced Wednesday it has acquired Fishers-based Statwax, a performance marketing agency that focuses on data science and analytics.
Carmel printing-services firm acquired by Michigan marketing company
UN Communications Group, founded in 1975, will retain its staff and continue to operate in Carmel.
New High Alpha startup, Stitch, offers software consulting for Twilio users
Stitch, an Indianapolis-based software consultancy, was founded in July by three former leaders at Indianapolis-based Lev. Stitch now has about 20 employees, a number its CEO says could grow to 150 or more over the next three years.
Fountain Fletcher is new name for boosting prominent neighborhoods
The brand, unveiled in August, was created by the Greater Virginia Avenue Corridor Economic Improvement District to market businesses in Fountain Square, Fletcher Place, North Square and Holy Rosary.
Indy firm uses midcontinental advantages to build underwater photo gear
Compared to coastal competitors, Ikelite Underwater Systems enjoys the affordability and the manufacturing concentration in Indiana.
Newest High Alpha company helps brands collaborate
Colaboratory offers a platform that helps brands identify potential partners and collaborate with them. The company, which has been operating in stealth mode since January, has now publicly launched.
GE reveals identity of three companies after historic split
The split is the culmination of years of paring by the massive American conglomerate, which signaled a shift away from a corporate structure that dominated U.S. business for decades.
From carp to copi: Unpopular fish getting a makeover
If “invasive carp” doesn’t sound appetizing, how about a plate of copi? The state of Illinois is unveiling a market-tested rebranding campaign to make the fish appealing to consumers.
State tourism agency plans to ask for huge funding boost
Tourism officials are introducing a campaign they hope will set the stage for a significant funding increase from the General Assembly next year.
2022 Innovation Issue: NFTs coming of age in sports and entertainment
Digital collectibles aren’t replacing trading cards or bobbleheads quite yet, but local sports franchises like IndyCar and the Indianapolis Colts are eyeing them as a marketing tool that could attract younger fans.
Shell-Pennzoil inks 5-year extension across Penske portfolio
Roger Penske signed the extension with Shell-Pennzoil on Thursday that covers Team Penske, IndyCar, Indianapolis Motor Speedway and most of Penske’s portfolio.
Saban accuses Texas A&M of using NIL deals to buy players
The Indianapolis-based NCAA lifted most of its rules barring athletes from earning money from sponsorship and endorsement deals last July, but there are concerns among many in college sports that NIL deals are being used to as recruiting inducements and de facto pay-for-play.
Anthem shareholders approve corporate rebranding to Elevance Health
The Indianapolis-based insurance giant said the new name will better reflect its mission of “elevating whole health and advancing health beyond health care.”
Marketing deals trickle down from NCAA to high school sports
The contracts have begun to emerge at the high school level after the Indianapolis-based NCAA’s decision last year to allow college athletes to monetize their stardom.
Marketing-tech startup Prodport lands $3.6M investment
Prodport’s CEO and cofounder is Ohad Hecht of Carmel, who formerly led marketing-tech firm Emarsys until leaving that company last year.
IU athletes gain avenue to use NIL to support not-for-profit groups
Hoosiers For Good Inc. plans to partner with dozens of organizations across the state and help them connect with “community-minded athletes” at Indiana University to amplify fundraising, awareness and volunteerism efforts.