Cantaloupe unveils newest e-mail marketing product
Local technology firm’s VideoHere system allows companies to embed videos in their marketing e-mails.
Marketing
Articles
PETA wants to roast KFC in ads on city fire trucks
People for the Ethical Treatment for Animals made the $7,500 offer in a letter to Mayor Greg Ballard after the chain made
a deal to help pay for fire extinguishers and smoke detectors.
City’s plan to raise money with sponsorships takes wing with KFC
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
IFD gets finger-lickin’ good sponsorship deal
KFC agreed to pay city for smoke detectors and fire extinguishers in exchange for using Indianapolis Fire Department to help
it launch new fiery grilled wings. Mayor Greg Ballard hopes the deal is the first of many such corporate sponsorships.
Location, personal touch drive tasting room growth
Upland Brewing Co. and Chateau Thomas Winery are broadening their use of tasting rooms, opening outlets far from their production
facilities in hopes of attracting new customers.
Fishers-based Buckaroo Marketing grows with acquisition
The firm founded in 1999 recently announced it bought Indianapolis-based Zent Consulting. Financial terms
of the deal were not disclosed.
Danica Patrick’s NASCAR move could fuel MainGate growth
MainGate holds an exclusive license to make and sell Patrick’s IRL-centric merchandise, and is
now in negotiations with New York-based IMG to get part of her NASCAR-related business.
$75M investment in ExactTarget may be Indianapolis record
The amount raised since October is in addition to the $69.9 million it received in May from three venture
firms on the coasts, in what was the third-largest venture deal in the nation during the second quarter,
according to the National Venture Capital Association.
Entrepreneur parlays love of cars into successful media company
Donnie Babb’s Gauge Media Group started in his basement at tortoise speed but now churns out $2 million
in sales with a staff of nine full-time and 15 part-time employees.
Bank slogan gets acid test
The banking crisis isn’t the only reason to rethink the ubiquitous “We care” theme.
Just Marketing expands deal with Johnnie Walker
Indianapolis-based Just Marketing International recently signed a deal to handle public relations globally for Johnnie
Walker’s Formula One racing account.
New high-definition technology transforming television advertising in Indianapolis
Red Digital Cinema Technology gives video producers the ability to shoot in high-definition quality without
the expense of film, and local advertisers are taking advantage.
Horizon League wins acclaim for its Web-based sports network
Horizon League Commissioner Jon LeCrone never envisioned himself getting into the television business. But that
changed in 2004 when he saw a Butler University women’s basketball game being aired on a laptop computer.
PickyList helps small businesses market themselves online
Startup online marketing firm PickyList is bringing the Twitter/Craigslist concept local, and helping small businesses use
social networking and
online branding.
Marketing firm Brandwidth helps clients with online branding
Firm combines traditional marketing, Web technology to help companies build successful brands. Measurable results help companies
document effectiveness.
Real estate marketer launches 4 Walls Etc. from home
Startup real estate firm specializes in marketing, digital floor plans and site plans.
U.S. Army extends sponsorship with Horizon League
The league that includes Butler University recently extended its sponsorship deal with the U.S. Army through the
2009-2010 academic year.
ExactTarget enters European market through acquisition
Indianapolis-based ExactTarget announced this morning that it has launched a new international division in London following
its acquisition of Keymail Marketing.
New federal robo-call law less strict than Indiana’s
A new federal regulation that prohibits the use of auto-dialing machines to make prerecorded telephone calls isn’t as strict
as the one already in use in Indiana.
MARKETING: Why Discount Tire gets my vote, again and again
There are plenty of “low-tech” companies exploring ways to build social media into their marketing strategies
with outstanding results.