Local ad firm does all-nighter for charities in need
Vision3, a local advertising and marketing firm, is offering free creative services to area not-for-profits Aug. 27. Application deadline for Vision3’s third annual CreateAthon is July 20.
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Production company to donate PSA
Bennett Innovation is celebrating its 25th year by giving away $25,000 in services to a worthy not-for-profit.
Practice jersey ads could boost Colts
Less than a month after National Football League officials announced teams can sell an ad on players’ practice jerseys, Indianapolis
Colts officials are optimistic they can close a six-figure deal before training camp kicks off in Terre Haute Aug. 2.
Indianapolis will be highlighted in US Airways Magazine
If you happen to fly US Airways this summer, take a minute to read the in-flight magazine while you wait for your coffee,
tea or milk. US Airways Magazine will feature a story in its August issue that touts Indianapolis.
Marketing employees open own computer-generated motion graphics business
The three principals of The Basement Design and Motion left another firm to set their own course in the world of Web convergence
marketing.
Newcomer Franklin University could create marketing mix-up for Franklin College
Ohio-based Franklin University’s move into the Indianapolis market sets up the potential for significant name confusion with
Franklin College, the liberal arts school 30 minutes south of Indianapolis.
Experts doubt Indianapolis can lure huge conventions
Indianapolis already hosts three of the top 200 conventions in the country. But additional meeting space coming online late next year could help the city double the number.
Irvington rolls out $1.2 million promotional campaign
In the midst of a $1.2 million campaign to upgrade streets, sidewalks and other neighborhood infrastructure, a coalition of Irvington businesses and residents is launching a unique marketing campaign to tout the neighborhood’s recent enhancements and position it as an alternative to places such as Carmel, Zionsville, Geist and Noblesville.
Synergy Marketing signs two out-of-state clients
Locally based Synergy Marketing Group Inc., which was founded in 2002, is making a name for itself with out-of-state companies
launching operations in central Indiana.
Bankrupt firm’s creditors unlikely to rubber-stamp sale
Norwood Promotional Products Inc. suggests it’s positioned to sail through bankruptcy, thanks to a pending-sales agreement. But creditors, owed nearly $300 million, are expected to balk.
Redefining community in virtual and political reality
Last week, I made a presentation about social media to several hundred people at a Carmel Chamber of Commerce luncheon. We talked about Facebook and Twitter, YouTube and Flickr, LinkedIn, blogging and more. I didn’t answer the "how-to" question. I answered the "whether-to" question. With some important cautions, my answer was "yes."
Local marketing firm expands Dairy Queen coverage
Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held.
Brand Acceleration expands
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.
IRL signs major new sponsors
In the last week of March, IRL officials put the finishing touches on four sponsorship deals.
Clarian ads win major award
Indianapolis ad firm The Heavyweights and its local client Clarian Health have won one of the ad industry’s biggest awards
for one component of Clarian’s “A Call to Change” campaign.
Athenaeum will launch awareness campaign
The Athenaeum is seeking better name recognition in the community, with the help of a grant from the Indianapolis Foundation.
Compendium casts eye on national blog market
Two-year-old tech startup Compendium Blogware has launched its first out-of-state sales force and said it signed on 70 new
customers in the fourth quarter.
Company banks on targeted texting
Steven Dickerson realized the potential for mobile advertisements when he saw his daughter texting.
Tennis tournament goes on advertising offensive
The Indianapolis Tennis Championships (formerly the RCA Championships) has for the first time hired an advertising agency to boost ticket sales.
Tourists rank Indianapolis as the second-most-popular Midwestern destination
Fueled by a $740,000 regional advertising campaign, local tourism spending went sky high even as the economy was in a free
fall.