New federal robo-call law less strict than Indiana’s
A new federal regulation that prohibits the use of auto-dialing machines to make prerecorded telephone calls isn’t as strict
as the one already in use in Indiana.
Marketing
Articles
MARKETING: Why Discount Tire gets my vote, again and again
There are plenty of “low-tech” companies exploring ways to build social media into their marketing strategies
with outstanding results.
ICVA might take out loan to market city for conventions
The Indianapolis Convention & Visitors Association is so desperate for more marketing funding, the organization charged
with promoting the city as a convention and tourism destination is considering taking out a loan. While that
would be the last resort, ICVA CEO Don Welsh said it is one he will have to consider if the money can’t be raised through
local taxes.
MillerWhite signs deal with Shelby County Development Corp.
MillerWhite LLC, an Indianapolis-based marketing and communications firm, recently signed a deal to produce
a new logo, tag line and Web site for the Shelby County Development Corp., a Shelbyville-based economic development organization.
Marsh promotion cancellation sparks anger
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered
hundreds of followers of the grocer’s Facebook page.
Allstate ends Brickyard 400 sponsorship
Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis,
company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway
suffered a 20-percent attendance drop from last year’s event.
FELDMANN: Don’t seek attention, generate it
In case after case, we see businesses and not-for-profit organizations launching initiatives, holding
events and undertaking other activities for the sole purpose of “awareness raising.” And
in case after case, we see that the public failed to respond the way the organization expected.
Supermarket shuffle at Conseco Fieldhouse
Marketers and grocery store insiders say The Kroger Co.’s recently announced deal to partner with the Indiana Pacers and
Indiana Fever isn’t just another sponsorship agreement.
Franklin College sues like-named competitor over marketing push
Franklin College filed a lawsuit today alleging trademark infringement against Ohio-based Franklin
University, which will open a campus in Castleton this fall. The liberal arts college south of Indianapolis
said the newcomer’s marketing blitz has been too close to Franklin College’s own branding.
Local ad firm does all-nighter for charities in need
Vision3, a local advertising and marketing firm, is offering free creative services to area not-for-profits Aug. 27. Application deadline for Vision3’s third annual CreateAthon is July 20.
Production company to donate PSA
Bennett Innovation is celebrating its 25th year by giving away $25,000 in services to a worthy not-for-profit.
Practice jersey ads could boost Colts
Less than a month after National Football League officials announced teams can sell an ad on players’ practice jerseys, Indianapolis
Colts officials are optimistic they can close a six-figure deal before training camp kicks off in Terre Haute Aug. 2.
Indianapolis will be highlighted in US Airways Magazine
If you happen to fly US Airways this summer, take a minute to read the in-flight magazine while you wait for your coffee,
tea or milk. US Airways Magazine will feature a story in its August issue that touts Indianapolis.
Marketing employees open own computer-generated motion graphics business
The three principals of The Basement Design and Motion left another firm to set their own course in the world of Web convergence
marketing.
Newcomer Franklin University could create marketing mix-up for Franklin College
Ohio-based Franklin University’s move into the Indianapolis market sets up the potential for significant name confusion with
Franklin College, the liberal arts school 30 minutes south of Indianapolis.
Experts doubt Indianapolis can lure huge conventions
Indianapolis already hosts three of the top 200 conventions in the country. But additional meeting space coming online late next year could help the city double the number.
Irvington rolls out $1.2 million promotional campaign
In the midst of a $1.2 million campaign to upgrade streets, sidewalks and other neighborhood infrastructure, a coalition of Irvington businesses and residents is launching a unique marketing campaign to tout the neighborhood’s recent enhancements and position it as an alternative to places such as Carmel, Zionsville, Geist and Noblesville.
Synergy Marketing signs two out-of-state clients
Locally based Synergy Marketing Group Inc., which was founded in 2002, is making a name for itself with out-of-state companies
launching operations in central Indiana.
Bankrupt firm’s creditors unlikely to rubber-stamp sale
Norwood Promotional Products Inc. suggests it’s positioned to sail through bankruptcy, thanks to a pending-sales agreement. But creditors, owed nearly $300 million, are expected to balk.
Redefining community in virtual and political reality
Last week, I made a presentation about social media to several hundred people at a Carmel Chamber of Commerce luncheon. We talked about Facebook and Twitter, YouTube and Flickr, LinkedIn, blogging and more. I didn’t answer the "how-to" question. I answered the "whether-to" question. With some important cautions, my answer was "yes."