MillerWhite LLC, an Indianapolis-based marketing and communications firm, recently signed a deal to produce
a new logo, tag line and Web site for the Shelby County Development Corp., a Shelbyville-based economic development organization.
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered
hundreds of followers of the grocer’s Facebook page.
Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis,
company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway
suffered a 20-percent attendance drop from last year’s event.
In case after case, we see businesses and not-for-profit organizations launching initiatives, holding
events and undertaking other activities for the sole purpose of “awareness raising.” And
in case after case, we see that the public failed to respond the way the organization expected.
Marketers and grocery store insiders say The Kroger Co.’s recently announced deal to partner with the Indiana Pacers and
Indiana Fever isn’t just another sponsorship agreement.
Franklin College filed a lawsuit today alleging trademark infringement against Ohio-based Franklin
University, which will open a campus in Castleton this fall. The liberal arts college south of Indianapolis
said the newcomer’s marketing blitz has been too close to Franklin College’s own branding.
Vision3, a local advertising and marketing firm, is offering free creative services to area not-for-profits Aug. 27. Application deadline for Vision3’s third annual CreateAthon is July 20.
Bennett Innovation is celebrating its 25th year by giving away $25,000 in services to a worthy not-for-profit.
Less than a month after National Football League officials announced teams can sell an ad on players’ practice jerseys, Indianapolis
Colts officials are optimistic they can close a six-figure deal before training camp kicks off in Terre Haute Aug. 2.
If you happen to fly US Airways this summer, take a minute to read the in-flight magazine while you wait for your coffee,
tea or milk. US Airways Magazine will feature a story in its August issue that touts Indianapolis.
The three principals of The Basement Design and Motion left another firm to set their own course in the world of Web convergence
marketing.
Ohio-based Franklin University’s move into the Indianapolis market sets up the potential for significant name confusion with
Franklin College, the liberal arts school 30 minutes south of Indianapolis.
Indianapolis already hosts three of the top 200 conventions in the country. But additional meeting space coming online late next year could help the city double the number.
In the midst of a $1.2 million campaign to upgrade streets, sidewalks and other neighborhood infrastructure, a coalition of Irvington businesses and residents is launching a unique marketing campaign to tout the neighborhood’s recent enhancements and position it as an alternative to places such as Carmel, Zionsville, Geist and Noblesville.
Locally based Synergy Marketing Group Inc., which was founded in 2002, is making a name for itself with out-of-state companies
launching operations in central Indiana.
Norwood Promotional Products Inc. suggests it’s positioned to sail through bankruptcy, thanks to a pending-sales agreement. But creditors, owed nearly $300 million, are expected to balk.
Last week, I made a presentation about social media to several hundred people at a Carmel Chamber of Commerce luncheon. We talked about Facebook and Twitter, YouTube and Flickr, LinkedIn, blogging and more. I didn’t answer the "how-to" question. I answered the "whether-to" question. With some important cautions, my answer was "yes."
Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held.
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.
In the last week of March, IRL officials put the finishing touches on four sponsorship deals.
