First Indiana Corp.’s new marketing campaign features a superhero sporting an orange cape and a white jumpsuit with the First
Indiana logo. But First Indiana Man is just a means to introduce the real star of the bank’s most aggressive marketing and
account-growth effort in a decade: a free checking account the bank hopes will generate 20,000 new accounts in the next year.
As head of MZD Urban, a division of one of the city’s largest advertising agencies–MZD Advertising–Troy Julian Gipson is
ready to take the city into the future of multicultural marketing.
Members of the Red Hat Society get together monthly to celebrate life after 50, a demographic marketers often overlook. But
these women-and their spending habits-are attracting attention as the California-based club gains traction.
With a season-ticket waiting list of more than 13,000–and growing by the hour–the Indianapolis Colts marketing team can
settle into cruise control, right? Owner Jim Irsay thinks not.
The employees of production-innovation consultant Insight2 interview customers, but they also watch and videotape them using
various products. That footage then is dissected to see how consumers deal with problems they encounter. More times than not,
the result is a new product intended to satisfy needs consumers didn’t even know they had.
After a 15-year run–the longest on the ATP Tour’s North American Circuit–Thomson Consumer Electronics’ RCA brand is ending its title sponsorship of Indianapolis’ professional men’s tennis tournament.
The Indianapolis Colts are giving sponsors a chance to help design the interior of Lucas Oil Stadium. The newly announced sponsorship packages, which parcel out naming and design rights for 12 parts of the stadium, are expected to generate up to $10 million a year for the franchise.
