Candy firm sues Jelly Belly over look-alike packaging
A Carmel-based company is suing the Jelly Belly Candy Co. because it says the jelly bean maker’s packaging is too similar to its own and could cause customer confusion.
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Fishers tech marketing firm Vibenomics raises $5M in seed capital
The funding round included investments from existing investor High Alpha and new investors Elevate Ventures and members of the Ricker family who previously owned the Ricker’s gas station chain.
Big changes at Salesforce: Bob Stutz jumps to rival; Marketing Cloud division gets new chief
Bob Stutz—who until last month led Salesforce’s Marketing Cloud unit—has left the company to become the president of engineering for customer experience at SAP.
Call-center operator to open Midwest hub, hire 350 in Fishers
Sitel Group, one of the world’s largest call-center management companies, said it plans to spend $4 million to open a Midwest customer service hub in Fishers.
The spy in your wallet: Credit cards have privacy problem
You might think a 29-cent swipe for a banana at Target would be just between you and your bank. Heavens, no. The purchase generates data that ends up with marketers, Target, Amazon, Google and hedge funds, to name a few.
Royal Pin bowling center scores big with push into group events, other games
The company spent $4.2 million to upgrade its north-side facility, adding non-bowling attractions, then worked to host corporate fundraisers, company parties and team-building retreats.
Indiana Blood Center getting new name in rebranding move
The organization, based on North Meridian Street, is changing its name to Versiti Blood Center of Indiana in a move designed to boost the identity of blood operations in five Midwest states.
Pagenaud gives sponsor John Menard his first Indy 500 win
John Menard finally reached victory lane Sunday with owner Roger Penske and driver Simon Pagenaud, their car sponsored by Menard’s Midwest-based home improvement chain. Menard has been sponsoring cars at Indy since 1979.
Indy 500 champion says ‘Dancing With Stars’ made him celebrity
Helio Castroneves has won the Indianapolis 500 three times, making him one of the most accomplished auto racers in history. But he says his personal brand owes more to dancing than driving.
At year 20, Indiana Fever in ‘rebuild mode’
The Fever are coming off a couple of dismal seasons, with just nine wins in 2017 and a franchise-worst six last year. New leadership will be at the helm to try to pull off the turnaround.
NCAA to consider allowing athletes to profit from names
The NCAA is looking at how its rules can be modified to allow college athletes to be compensated for their names, images and likenesses.
New Indy 500 TV partner NBC lifts marketing to new level
The network’s ad blitz and all-in production effort are part of a strategy to capitalize on the network’s recent lock on all IndyCar broadcasts.
Shanks retiring, closing public relations firm after 32 years
David and Marilyn Shank decided to fold the firm they founded out of their house in 1987 rather than sell it. The agency, which became known for crisis communications, had a laundry list of big-name clients.
Pacers ticket sales, ratings rise as playoffs near
Boosted by the fifth-highest winning record in the 30-team NBA, the team has seen home attendance rise 4.6 percent and TV ratings climb 6 percent, compared with this time last year.
Proposed sign ordinance to tackle height of freestanding business signs
The ordinance, if passed Monday night, will make several big business-sign changes that some residents say have been flying under the radar throughout the approval process.
IndyCar expects to announce new series title sponsor ‘soon’
The search for IndyCar's new title sponsor may be nearing an end—and just in time for NBC-TV to provide more value with expanded television coverage of the series.
Local merchandiser MainGate lands deal with NASCAR track owner ISC
Indianapolis-based retail merchandiser MainGate has inked an exclusive deal with the owner and manager of numerous NASCAR tracks, including Daytona and Talladega, to provide licensed gear and set up a new web store.
Digital marketing firm planning downtown expansion
Spur Interactiv announced plans Friday to add 33 employees in downtown Indianapolis by the end of 2022.
Dunkin’ Donuts to change its name to just Dunkin’
Doughnuts are still on the menu, but the company is renaming itself “Dunkin'” to reflect the chain’s increasing emphasis on coffee and other drinks.
Local marketing firm Raidious acquired by Milwaukee-based agency
The combined firm said it will change its name to Mortenson Kim + Raidious and continue to maintain Indianapolis operations downtown in Pan Am Plaza.