Software release could give fast-growing Sigstr another boost
Since hiring former Salesforce executive Bryan Wade 16 months ago and securing $5 million in financing 12 months ago, local marketing-tech company Sigstr has been on a growth tear.
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Ball State sees large response after Papa John’s decision
The university is in the process of reviewing hundreds of messages, which have included both positive and negative reactions.
UPDATE: Ball State to maintain ties to Papa John’s founder; Purdue won’t
Ball State University does not plan to change the name of the John H. Schnatter Institute for Entrepreneurship and Free Enterprise. Purdue, however, is following the lead of several other colleges that have distanced themselves from the controversial Papa John’s Pizza chain founder.
Carmel-based insurer Baldwin & Lyons changes its name
In addition to dropping the name it has used for the past 52 years, the Carmel-based public company is changing its ticker symbols on the NASDAQ market.
St. Vincent to integrate parent Ascension’s name into branding
St. Vincent, one of the oldest and most familiar names in Indiana’s hospital landscape, is about to undergo the most sweeping rebranding in its history.
Papa John’s faces image difficulties despite Schnatter’s resignation
Experts say the pizza chain will need to retool its marketing strategy so it’s not tied to one person.
Delivra acquired, but its office will remain here
In a deal that was announced this week, one of the city’s oldest marketing technology software firms has been acquired. But its brand will live on and most of its executive team and other employees will remain here.
Danville brothers revving up communications software firm at IMS
Kerauno, an Indianapolis-based startup, signed a deal with Andretti Autosport this year to help the IndyCar team better communicate with its sponsors, hospitality guests and other corporate partners and fans through a variety of electronic means.
Flatland Kitchen helps Indianapolis-area restaurants develop a brand
The firm creates logos, designs menus, hand-paints signs and murals, and offers other visual design services to help local businesses create and convey a unique identity.
State’s tourism department puts out call for firm to boost marketing efforts
The department says its ambition is for the state to become “a leading regional destination” and to increase traveler spending.
Sells Group expands into cryptocurrency and blockchain, opens offices in Montreal, Dallas
Sells Group is finding unique ways to combine cryptocurrency and blockchain technology with some of its more traditional digital marketing offerings.
Restaurant-week promotions drive customers to try new eateries
Chefs vie for adventurous diners’ attention by putting together special fixed-price menus, usually three or four courses highlighting some of the chef’s best work.
Manning shed Papa John’s franchises prior to chain’s NFL split
Former Indianapolis Colts quarterback Peyton Manning sold 31 Denver-area Papa John's stores last week, three days before the NFL replaced the chain as its official pizza sponsor.
By 2019, IndyCar needs to strike broadcast deal, find replacement for title sponsor Verizon
Hopes within the series are high that it can land a future broadcast agreement in the next month or so and a title sponsor before the season concludes in September.
Local firms seek to advance social entrepreneurship in central Indiana
An Indianapolis law firm is hoping to boost what’s known as “social entrepreneurship” in central Indiana by bringing together people who want to both generate a profit and improve society with their business endeavors.
Is radio smart enough to keep up with speakers?
The adoption of smart-speaker technology is sweeping across the country so rapidly that radio stations have had to incorporate the new device into their business strategy at cyber speed.
Rising star Oladipo has potential to become marketing juggernaut
Oladipo has exploded onto the central Indiana scene in his first season with the Pacers. He is fast becoming the face of the franchise
Esports becoming global sensation
Colleges and businesses, including local entities, are rushing to find ways to capitalize on the exploding phenomenon.
New boss leads diversification effort at Zionsville marketing firm
CSM Sport & Entertainment General Manager Ashlee Huffman called 2017 “challenging.”
It certainly was eventful.
Leather goods retail company Coach changing its name
Coach Inc., the iconic New York-based leather goods maker that has several stores in Indiana, is changing its corporate name after 76 years in business.