Rising star Oladipo has potential to become marketing juggernaut
Oladipo has exploded onto the central Indiana scene in his first season with the Pacers. He is fast becoming the face of the franchise
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Esports becoming global sensation
Colleges and businesses, including local entities, are rushing to find ways to capitalize on the exploding phenomenon.
New boss leads diversification effort at Zionsville marketing firm
CSM Sport & Entertainment General Manager Ashlee Huffman called 2017 “challenging.”
It certainly was eventful.
Leather goods retail company Coach changing its name
Coach Inc., the iconic New York-based leather goods maker that has several stores in Indiana, is changing its corporate name after 76 years in business.
Latest scandal rocking college basketball fuels debate over compensating players
Some say the simple solution to the dilemma that has given rise to the most recent scandal in big-time college athletics is to let college athletes profit from their name, image and likeness.
Speedway targeting consumer-oriented sponsors
Hulman & Co. CEO Mark Miles is firing up an effort to go after consumer-oriented sponsors—a move aimed at helping the Indianapolis Motor Speedway sell more tickets.
Klipsch Group no longer sponsor of Klipsch Music Center
The Noblesville concert venue owner, Live Nation, has been using the Klipsch name with the company’s permission for the past year, even though a sponsorship agreement has ended.
IEDC tailors campaign to lifestyle issues in 4 target cities
Ad placements in billboards, magazines, newspapers and internet and mobile platforms were part of a marketing plan launched in 2016 to target Chicago, San Francisco, New York and Atlanta.
Tech marketer Viral Launch plans to add 250 workers by 2021
The company, which helps clients grow sales on Amazon, said it is investing $2.22 million and doubling its office space.
ExactTarget alums pick former haunt for Cheetah Digital’s local office
The marketing tech company will take about 7,500 square feet in the Guaranty Building, where ExactTarget was located before Salesforce bought it in 2013, and add 50 jobs by 2019.
Long-time statewide media directory folding after 30 years
The Indiana Media Directory’s clients ranged from Cook Medical and Donato’s Pizza to the United Way and YMCA. It was widely used by public relations and advertising firms.
Christian attractions boost Carmel ad firm’s portfolio
Joseph David Advertising, founded in 2003, has seen its revenue nearly double each of the last two years.
Torchlite closes $2M fundraising round, bolsters board
Former Salesforce executive Scott McCorkle has been named Torchlite’s executive chairman. The $2 million round brings the marketing firm’s total financing take to $4 million since its launch in 2015.
ExactTarget alums band together at new tech spinoff
A handful of Indianapolis-based ExactTarget alumni have joined Cheetah Digital, which is led in part by an ExactTarget co-founder. And they’re looking for office space downtown.
Indy marketing firm nabs Dallas company co-founded by Staubach
NFL Hall of Famer Roger Staubach will be a partner in the merged company, which will maintain the LST Marketing name.
HR exec talks workplace strategy following national accolades
Bloomington-based Hanapin Marketing, a 60-person digital ad agency, was recently honored on national best-workplaces lists for perks including quarterly three-day weekends and routine “stay interviews.”
Social media analytics firm Fizziology to hire up to 55
The Indianapolis-based company, whose clients include giants of the entertainment industry, will expand its Indianapolis headquarters as it branches into the fields of sports, travel and fashion.
Carmel hires consultants in effort to land luxury hotel brand by Marriott
The Carmel Redevelopment Commission on Wednesday approved spending $20,000 per month for hospitality industry advice that could help it bring an Autograph Collection hotel to the City Center project.
Kiwanis’ first major ad campaign seeks to put youthful face on brand
Most people are aware of the Kiwanis Club. Sort of. Precious few know what the 102-year-old organization actually does.
Indy 500’s first presenting sponsor sees growth spike, gears up for more
Since local entrepreneur Mike Protogere bought D-A Lubricant Co. Inc. in 2002, the manufacturer of oil, grease, antifreeze and other industrial products has shifted into overdrive and punched the gas.