Long-time statewide media directory folding after 30 years
The Indiana Media Directory’s clients ranged from Cook Medical and Donato’s Pizza to the United Way and YMCA. It was widely used by public relations and advertising firms.
Marketing
Articles
Christian attractions boost Carmel ad firm’s portfolio
Joseph David Advertising, founded in 2003, has seen its revenue nearly double each of the last two years.
Torchlite closes $2M fundraising round, bolsters board
Former Salesforce executive Scott McCorkle has been named Torchlite’s executive chairman. The $2 million round brings the marketing firm’s total financing take to $4 million since its launch in 2015.
ExactTarget alums band together at new tech spinoff
A handful of Indianapolis-based ExactTarget alumni have joined Cheetah Digital, which is led in part by an ExactTarget co-founder. And they’re looking for office space downtown.
Indy marketing firm nabs Dallas company co-founded by Staubach
NFL Hall of Famer Roger Staubach will be a partner in the merged company, which will maintain the LST Marketing name.
HR exec talks workplace strategy following national accolades
Bloomington-based Hanapin Marketing, a 60-person digital ad agency, was recently honored on national best-workplaces lists for perks including quarterly three-day weekends and routine “stay interviews.”
Social media analytics firm Fizziology to hire up to 55
The Indianapolis-based company, whose clients include giants of the entertainment industry, will expand its Indianapolis headquarters as it branches into the fields of sports, travel and fashion.
Carmel hires consultants in effort to land luxury hotel brand by Marriott
The Carmel Redevelopment Commission on Wednesday approved spending $20,000 per month for hospitality industry advice that could help it bring an Autograph Collection hotel to the City Center project.
Kiwanis’ first major ad campaign seeks to put youthful face on brand
Most people are aware of the Kiwanis Club. Sort of. Precious few know what the 102-year-old organization actually does.
Indy 500’s first presenting sponsor sees growth spike, gears up for more
Since local entrepreneur Mike Protogere bought D-A Lubricant Co. Inc. in 2002, the manufacturer of oil, grease, antifreeze and other industrial products has shifted into overdrive and punched the gas.
Carmel advertising agency changes hands
After recovering from the loss of a big client in 2014, the founder and CEO of Fat Atom Marketing has handed over the keys to two employees.
Music-marketing startup catches ear of customers, investors
Launched by a car wash chain executive in December, music-messaging platform Fuzic has won more than 100 customers and the backing of former Salesforce executive Scott McCorkle.
Notre Dame reportedly weighing bids for commercial sports rights
The university is one of only a few big-time sports schools that still manages its own commercial rights, which generate tens of millions from television and media deals and from companies that want to advertise alongside the Notre Dame brand.
How Butler made its bulldog a marketing dynamo
Butler is one of just 58 U.S. colleges with a live mascot, and the bulldog is quickly approaching the top echelon, based on its fame and effectiveness as a goodwill ambassador for the school.
Steak n Shake stays on board with Rahal for 4 races in 2017
IndyCar driver Graham Rahal will continue to have Steak n Shake as his primary sponsor for four races in 2017.
Local email marketing firm Delivra encounters service woes
The company said about a dozen customers complained about email delivery issues over the past two days, and the problem stemmed from a local data center.
Once-promising digital marketing agency closes core business
Relevance Inc., formerly known as Slingshot SEO, had about 100 employees in 2011. This week, it laid off eight of its nine full-time employees and shut down its flagship operation.
Bloomington tourism ads play off liberal bent
Visit Bloomington has overhauled its marketing campaign and doubled its ad budget this year—pegging the home of Indiana University as the “blue dot in a red state.”
Ad agency execs create app for sharing items
Brian Phillips and Jacob Leffler, who co-founded digital advertising agency The Basement in 2007, launched an iPhone app last month that allows people to borrow and lend items that spend more time in storage than in usage.
Video-email tech firm to expand Broad Ripple headquarters
Covideo sells software that enables businesses in the auto industry, real estate industry and more to manage video messages it sends customers and prospects through email.