Some say the simple solution to the dilemma that has given rise to the most recent scandal in big-time college athletics is to let college athletes profit from their name, image and likeness.
Hulman & Co. CEO Mark Miles is firing up an effort to go after consumer-oriented sponsors—a move aimed at helping the Indianapolis Motor Speedway sell more tickets.
The Noblesville concert venue owner, Live Nation, has been using the Klipsch name with the company’s permission for the past year, even though a sponsorship agreement has ended.
Ad placements in billboards, magazines, newspapers and internet and mobile platforms were part of a marketing plan launched in 2016 to target Chicago, San Francisco, New York and Atlanta.
The company, which helps clients grow sales on Amazon, said it is investing $2.22 million and doubling its office space.
The marketing tech company will take about 7,500 square feet in the Guaranty Building, where ExactTarget was located before Salesforce bought it in 2013, and add 50 jobs by 2019.
The Indiana Media Directory’s clients ranged from Cook Medical and Donato’s Pizza to the United Way and YMCA. It was widely used by public relations and advertising firms.
Joseph David Advertising, founded in 2003, has seen its revenue nearly double each of the last two years.
Former Salesforce executive Scott McCorkle has been named Torchlite’s executive chairman. The $2 million round brings the marketing firm’s total financing take to $4 million since its launch in 2015.
A handful of Indianapolis-based ExactTarget alumni have joined Cheetah Digital, which is led in part by an ExactTarget co-founder. And they’re looking for office space downtown.
NFL Hall of Famer Roger Staubach will be a partner in the merged company, which will maintain the LST Marketing name.
Bloomington-based Hanapin Marketing, a 60-person digital ad agency, was recently honored on national best-workplaces lists for perks including quarterly three-day weekends and routine “stay interviews.”
The Indianapolis-based company, whose clients include giants of the entertainment industry, will expand its Indianapolis headquarters as it branches into the fields of sports, travel and fashion.
The Carmel Redevelopment Commission on Wednesday approved spending $20,000 per month for hospitality industry advice that could help it bring an Autograph Collection hotel to the City Center project.
Most people are aware of the Kiwanis Club. Sort of. Precious few know what the 102-year-old organization actually does.
Since local entrepreneur Mike Protogere bought D-A Lubricant Co. Inc. in 2002, the manufacturer of oil, grease, antifreeze and other industrial products has shifted into overdrive and punched the gas.
After recovering from the loss of a big client in 2014, the founder and CEO of Fat Atom Marketing has handed over the keys to two employees.
Launched by a car wash chain executive in December, music-messaging platform Fuzic has won more than 100 customers and the backing of former Salesforce executive Scott McCorkle.
The university is one of only a few big-time sports schools that still manages its own commercial rights, which generate tens of millions from television and media deals and from companies that want to advertise alongside the Notre Dame brand.
Butler is one of just 58 U.S. colleges with a live mascot, and the bulldog is quickly approaching the top echelon, based on its fame and effectiveness as a goodwill ambassador for the school.
