Steak n Shake stays on board with Rahal for 4 races in 2017
IndyCar driver Graham Rahal will continue to have Steak n Shake as his primary sponsor for four races in 2017.
Marketing
Articles
Local email marketing firm Delivra encounters service woes
The company said about a dozen customers complained about email delivery issues over the past two days, and the problem stemmed from a local data center.
Once-promising digital marketing agency closes core business
Relevance Inc., formerly known as Slingshot SEO, had about 100 employees in 2011. This week, it laid off eight of its nine full-time employees and shut down its flagship operation.
Bloomington tourism ads play off liberal bent
Visit Bloomington has overhauled its marketing campaign and doubled its ad budget this year—pegging the home of Indiana University as the “blue dot in a red state.”
Ad agency execs create app for sharing items
Brian Phillips and Jacob Leffler, who co-founded digital advertising agency The Basement in 2007, launched an iPhone app last month that allows people to borrow and lend items that spend more time in storage than in usage.
Video-email tech firm to expand Broad Ripple headquarters
Covideo sells software that enables businesses in the auto industry, real estate industry and more to manage video messages it sends customers and prospects through email.
Jared Fogle’s ex-wife claims Subway covered up complaints
The ex-wife of former Subway pitchman Jared Fogle has filed suit against the fast-food sandwich chain, alleging executives knew about Fogle’s sexual attraction to young children as early as 2004 and stayed quiet about his pedophile predilections to preserve his role as a “cash cow” for the company.
Firm once focused on tech now scoring with sports
Dittoe Public Relations’ growth rate—which had been 10 percent annually on average over the last seven years—jumped to 25 percent this year.
Motorsports reporter Cavin leaves Star to work for race series he covered
Curt Cavin is leaving The Indianapolis Star after three decades with the newspaper to become vice president of communications for the IndyCar Series.
Digital marketer turning heads with rapid rise
At age 25, Patrick Sells is founder and CEO of a namesake company that has become one of the city’s biggest and fastest-growing digital marketing firms.
Butler communications exec to join Speedway team
Moving from academia, Matt Mindrum’s immediate priorities will include the marketing campaign for the 2017 Indy 500 and promoting the IndyCar series.
IMS hoping momentum from May, Tony Stewart’s retirement stoke Brickyard 400
Attendance for the annual NASCAR race had been dropping each year since 2008, but saw a slight increase last year from the roughly 85,000 fans on hand in 2014.
Olympic glory would bolster USA Track’s turnaround
USA Track & Field CEO Max Siegel is staring at his organization’s biggest growth opportunity—and deepest potential pitfall–next month’s Olympic Games in Rio de Janeiro.
Duo disrupts Indy’s live music scene with web of related companies
Josh Baker and Craig “Dodge” Lile are considered among the most influential movers, shakers and tastemakers in the Indianapolis arts and culture community.
South Bend targets central Indiana for more visitors
Visit South Bend Mishawaka has paid the Indianapolis-based digital marketing firm The Basement $125,000 for a summer advertising campaign.
Feds cite Fogle’s quest for teens for sex in appeal reply
A federal judge acted properly in sentencing former Subway pitchman Jared Fogle to more than 15 years in prison, prosecutors said in a response to his appeal in which they cited text messages illustrating his multiple efforts to find teenagers for sex.
Modeling agency founder Helen Wells dies at 89
Hundreds of admirers took to Facebook to remember Helen Wells, who started her agency in 1980 and provided talent to many of Indiana's top companies.
Citizens Energy spends $350K to soften rate-hike request
The utility’s ad campaign comes as state regulators are considering Citizens’ request to raise water and sewer rates by double-digit percentages on about 400,000 customers.
Local firms catch podcasting bug
Growing ranks of Indianapolis-area companies have launched podcasts in recent years, capitalizing on lower barriers to entry and swelling listenership.
Visit Indy goes all-digital with advertising
Visit Indy decided in the third quarter of 2014 to go all-digital with its seven-figure leisure advertising campaign, and it hasn’t looked back.