Angie’s List hires ad firm that created Progressive’s Flo
Angie’s List Inc. is rejiggering its marketing strategy, a move that includes hiring a new branding agency to help get the home-services giant growing rapidly again.
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Rahal gets another season of backing from Steak n Shake
The Indianapolis-based restaurant chain will be the primary sponsor of Rahal's Honda at five IndyCar Series events, including two races at Indianapolis Motor Speedway.
Attendance dip isn’t deterring Indy Eleven from seeking new stadium
Indy Eleven General Manager Peter Wilt isn’t too worried about the team’s 6.3 percent attendance drop this year, because of gains in sponsorship, food and beverage sales, and soccer-camp revenue.
‘Collaborative economy’ startup links clients with marketers
Startups that tap the so-called gig economy, including ride-hailing powerhouse Uber Technologies Inc., have mostly targeted consumers. But a former Salesforce.com employee has launched one aimed at businesses—and she’s off to a solid start.
Angie’s List seeks to capitalize on ‘free users’
Monetizing free users is just part of the vision that new CEO Scott Durchslag, who took the helm of Angie’s List in September, is laying out to reinvigorate the struggling home-services company, which has seen revenue growth slow notably since last year.
Hamilton County overhauls strategy, targets Chicago visitors
Hamilton County Tourism is in the process of testing a marketing campaign aimed at attracting weekend visitors in the fall months. And it’s targeting only one out-of-state area—Chicago—instead of several.
Indiana Fever among league leaders in sponsorship sales, profitability
For a third consecutive year, the Fever have led the WNBA in sponsorships sales and, more important, have been profitable. Team officials said the margin isn’t huge, but league sources confirmed the Fever is one of only six franchises in the 12-team league to be profitable this year at all.
Colts seek teens where they talk, with Kik messsaging app
The Colts have launched a marketing campaign on the social media messaging site Kik, an initiative team officials think could reach hundreds of thousands of teenagers—a notoriously difficult group to target through traditional channels or even other digital platforms.
SmarterHQ gobbles up venture funds
SmarterHQ, an Indianapolis software firm, is quietly becoming one of the area’s top destinations for venture capital, fueled by surging sales for its personalized marketing software.
Ex-Subway exec says he didn’t know of Fogle’s sex crimes
A former executive who was in charge of Subway's advertising says he wasn't aware of pitchman Jared Fogle's criminal sexual conduct with minors in 2008, contradicting the statement of a former franchisee.
Lawyer: Former franchisee alerted Subway executive about Fogle
Former franchisee Cindy Mills said she expressed her concerns to a regional Subway contact in Florida in 2008 after Subway pitchman Jared Fogle began talking to her about paying for sex with minors.
Marathon joins unique, Gannett-created race series
The Indianapolis Monumental Marathon is one of seven U.S. marathons that have teamed with Virginia-based media conglomerate Gannett Co. to form a nationwide marathon series.
Florida woman says she secretly recorded Jared Fogle
A woman says former Subway pitchman Jared Fogle told her years ago about his interest in having sex with minors and that she went to authorities who told her to record the conversations.
NextRadio’s deals with cell carriers may revive radio
Emmis Chairman Jeff Smulyan and his followers have further to travel to reach their goal of turning smartphones into the new-age transistor radio for the masses.
Andretti selling stake in marketing firm as part of settlement
Co-owners John Lopes and A. Starke Taylor claimed Andretti had improperly allocated money from Andretti Sports Marketing LLC to help fund his race team.
Subway’s latest challenge: Getting out from Jared’s shadow
Subway benefited hugely from Jared Fogle's weight loss story. Now the sandwich chain needs to figure out how to prevent him from overshadowing its future.
Andretti denies lawsuit claim that IndyCar team in dire straits
Two partners in Andretti Sports Marketing contend that Michael Andretti's racing team is on the brink of insolvency. They've sued for control of the marketing and promotions firm.
NBA proposed rule change would let teams expand marketing reach
Proposed changes that would let National Basketball Association teams substantially expand their marketing areas could generate more than $1 million annually for the Indiana Pacers.
As Angie’s List hits crossroads, shareholders get antsy
For years, the reviews company has sold memberships to consumers and advertising to service providers, but recently it’s been trying to become a marketplace that brokers transactions and gets a cut.
Local marketing firm plans expansion, 37 jobs
Element Three Inc., a fast-growing Indianapolis-based marketing agency, said it plans to spend $881,000 to add space at The Pyramids office park on the city’s north side, where it already occupies two floors.