Marketing firm plans new downtown HQ, to hire 20
Indianapolis-based marketing and advertising firm Matchbook Creative is spending nearly $1 million to establish a larger headquarters downtown and plans to more than double its work force by 2019.
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Myra Borshoff is back in business, but not at firm that bears her name
After a one-year hiatus, Borshoff is taking on high-profile clients again—but this time not for the agency she founded in 1984 that still bears her name.
Young & Laramore uses books to build appetite for its services
One of Indianapolis’ biggest ad shops is serving up marketing strategies it cooked up as the agency of record for Steak n Shake with the release of a new book, “Nuggets, Nibbles, Morsels and Crumbs.”
Startups emerge to help firms craft engaging content
Several local startups have popped up to capitalize on the growing interest in content marketing, defined in part by enterprise-generated blog posts, infographics, how-to videos and more.
Television executive joins marketing firm to accelerate growth of new technology
It took former WISH-TV Channel 8 General Manager Jeff White only one trip to VisionThree’s studio to convince him to take an ownership stake in the company and spearhead sales and product development for the firm full time.
Young & Laramore fetches national retail ad account
Pet Supplies Plus has hired Indianapolis-based ad agency Young & Laramore to help it take a bite out of competitors Petco and PetSmart.
Angie’s List hires ad firm that created Progressive’s Flo
Angie’s List Inc. is rejiggering its marketing strategy, a move that includes hiring a new branding agency to help get the home-services giant growing rapidly again.
Rahal gets another season of backing from Steak n Shake
The Indianapolis-based restaurant chain will be the primary sponsor of Rahal's Honda at five IndyCar Series events, including two races at Indianapolis Motor Speedway.
Attendance dip isn’t deterring Indy Eleven from seeking new stadium
Indy Eleven General Manager Peter Wilt isn’t too worried about the team’s 6.3 percent attendance drop this year, because of gains in sponsorship, food and beverage sales, and soccer-camp revenue.
‘Collaborative economy’ startup links clients with marketers
Startups that tap the so-called gig economy, including ride-hailing powerhouse Uber Technologies Inc., have mostly targeted consumers. But a former Salesforce.com employee has launched one aimed at businesses—and she’s off to a solid start.
Angie’s List seeks to capitalize on ‘free users’
Monetizing free users is just part of the vision that new CEO Scott Durchslag, who took the helm of Angie’s List in September, is laying out to reinvigorate the struggling home-services company, which has seen revenue growth slow notably since last year.
Hamilton County overhauls strategy, targets Chicago visitors
Hamilton County Tourism is in the process of testing a marketing campaign aimed at attracting weekend visitors in the fall months. And it’s targeting only one out-of-state area—Chicago—instead of several.
Indiana Fever among league leaders in sponsorship sales, profitability
For a third consecutive year, the Fever have led the WNBA in sponsorships sales and, more important, have been profitable. Team officials said the margin isn’t huge, but league sources confirmed the Fever is one of only six franchises in the 12-team league to be profitable this year at all.
Colts seek teens where they talk, with Kik messsaging app
The Colts have launched a marketing campaign on the social media messaging site Kik, an initiative team officials think could reach hundreds of thousands of teenagers—a notoriously difficult group to target through traditional channels or even other digital platforms.
SmarterHQ gobbles up venture funds
SmarterHQ, an Indianapolis software firm, is quietly becoming one of the area’s top destinations for venture capital, fueled by surging sales for its personalized marketing software.
Ex-Subway exec says he didn’t know of Fogle’s sex crimes
A former executive who was in charge of Subway's advertising says he wasn't aware of pitchman Jared Fogle's criminal sexual conduct with minors in 2008, contradicting the statement of a former franchisee.
Lawyer: Former franchisee alerted Subway executive about Fogle
Former franchisee Cindy Mills said she expressed her concerns to a regional Subway contact in Florida in 2008 after Subway pitchman Jared Fogle began talking to her about paying for sex with minors.
Marathon joins unique, Gannett-created race series
The Indianapolis Monumental Marathon is one of seven U.S. marathons that have teamed with Virginia-based media conglomerate Gannett Co. to form a nationwide marathon series.
Florida woman says she secretly recorded Jared Fogle
A woman says former Subway pitchman Jared Fogle told her years ago about his interest in having sex with minors and that she went to authorities who told her to record the conversations.
NextRadio’s deals with cell carriers may revive radio
Emmis Chairman Jeff Smulyan and his followers have further to travel to reach their goal of turning smartphones into the new-age transistor radio for the masses.