Miles & Brinson nabs Crossroads Industrial account
The agency will handle marketing, public communications and media relations for the division of Easter Seals Crossroads.
Media & Marketing
Articles
Comcast closing local dispatch operations, costing 103 jobs
The Philadelphia-based cable television company notified the state on Wednesday that the 103 jobs in Indianapolis will be eliminated between Aug. 29 and Sept. 11.
IBJ wins national journalism awards
IBJ won seven awards at the Alliance of Area Business Publications’ summer conference June 25 in Providence, R.I.
Purdue spends nearly $500K on marketing campaign
Purdue University spent nearly $500,000 to develop and promote a marketing campaign that angered many students and alumni who thought the school was straying from its traditional image as the Boilermakers.
Quirky ads put local agency in national spotlight
Young & Laramore is back on the national stage with a new round of Stanley Steemer television commercials, which began airing in May. The quirky, humorous 15- and 30-second spots are gaining the Indianapolis agency national attention.
More changes coming to Star in wake of layoffs
A deep round of layoffs at The Indianapolis Star is only the beginning of a major restructuring of the company's news operations, Publisher Karen Crotchfelt told IBJ in an interview Wednesday.
Indianapolis Star lays off 62 in cost-saving purge
The Indianapolis Star on Tuesday laid off 62 employees including more than 15 percent of its newsroom staff in the latest round of cost-cutting by Gannett Co. Inc., the newspaper's parent company.
Emmis selling three major radio stations
Emmis Communications Corp. has reached an agreement to sell three big-market radio stations to a partnership involving a private equity firm and a prominent media executive, the company disclosed Tuesday morning.
Two sports media figures exiting Indy market
A local radio personality and an Indiana Pacers sideline reporter are moving on.
Star folding Metromix section
The Indianapolis Star is halting publication of its free weekly stand-alone Metromix section after the June 23 edition, but some of the content intended to appeal to young readers will be posted online.
WRTV up for sale
Station owner McGraw-Hill plans to sell its nine television stations, including the Indianapolis ABC affiliate. The impact on local operations is unclear.
WTHR maintains ratings lead in local news
WTHR-TV Channel 13 retained its position during the May sweeps period as the most-watched station for news in central Indiana, earning top ratings among the four local television newscasters during eight of the 10 time slots in which it airs local news.
Indianapolis ad firm helps Sun King Brewing launch app
Brewery wants relevant platform for its social media outreach.
Startup aims to make online car shopping easier
The horrible experience John Kohlmeyer’s mother had trying to shop for a car online inspired him to create DriveVelocity, a company that not only overhauls dealer websites but also packages all their Web-based customer-relationship tools.
HHGregg gets ‘Help’ from Beatles to sell big screens
The Indianapolis-based retailer launched its first national advertising campaign using the tagline “We Help” and the Beatles song “Help!” as its soundtrack.
Teams scramble to please sponsors during race week
Andretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
MZD signs agency deal with Lucas Oil Raceway
Firm will handle advertising, marketing and digital promotions for the track formerly known as Indianapolis Raceway Park.
Venture capitalist eyeing seventh education documentary
Former CID Equity Partners exec Bob Compton spends most of his time these days on education documentaries, which have largely focused on what successful school systems do and how that might be applied in the United States.
IBM may add workers to Indiana call center
Economic development officials say IBM Corp. could add several hundred workers to a call center it operates near Anderson.
Pacers TV ratings increase even as attendance dips
Viewership for Pacers games on Fox Sports increased 35 percent this year over last, according to New York-based Nielsen Media Research.