HHGregg gets ‘Help’ from Beatles to sell big screens
The Indianapolis-based retailer launched its first national advertising campaign using the tagline “We Help” and the Beatles song “Help!” as its soundtrack.
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Teams scramble to please sponsors during race week
Andretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
MZD signs agency deal with Lucas Oil Raceway
Firm will handle advertising, marketing and digital promotions for the track formerly known as Indianapolis Raceway Park.
Venture capitalist eyeing seventh education documentary
Former CID Equity Partners exec Bob Compton spends most of his time these days on education documentaries, which have largely focused on what successful school systems do and how that might be applied in the United States.
IBM may add workers to Indiana call center
Economic development officials say IBM Corp. could add several hundred workers to a call center it operates near Anderson.
Pacers TV ratings increase even as attendance dips
Viewership for Pacers games on Fox Sports increased 35 percent this year over last, according to New York-based Nielsen Media Research.
Emmis reports smaller annual loss on higher revenue
The Indianapolis-based media company said an improving economy helped it cut its losses as revenue from radio operations grew 4.3 percent. Still, the company continues to struggle with a heavy debt load.
Event promoter Compton teams with high schools to raise money
Proceeds from tribute-band concerts go to athletic programs, music departments and other school offerings that have lost funding.
‘Survivor’ star looking for investors for casino game
Rupert Boneham has created a casino table game and is searching for investors to help market it. A portion of the game’s revenue will benefit his Indianapolis charity, Rupert’s Kids.
Delta unit Brizo partners with fashion designer Jason Wu
Luxury faucet brand and designer started working together in 2006.
IU Health name meets little resistance in Purdue country
Tippecanoe County residents may despise Indiana University sports teams, but they seem to have had no problem welcoming IU to their community to provide health care.
Long-time anchor Ahern coming back to local TV
Former WISH-TV Channel 8 anchorman starts hosting new interview show May 12.
IndyCar Series makes deal with popular Facebook game
Indianapolis Motor Speedway landmarks and the cars of 13 open-wheel drivers are being featured in a game with 8 million nationwide players.
WFYI sets on-air fundraising record
Public radio station WFYI will be comfortably ahead of its fundraising goal when an on-air drive wraps up Friday evening.
Changes to sports coverage part of strategy to revive WRTV
Larry Blackerby, the new general manager at WRTV-TV Channel 6, has replaced the station’s news director and sales manager as first steps in his bid to elevate the perennial ratings loser.
Economic Club of Indiana getting new manager
The Indiana Chamber of Commerce, which has overseen the Economic Club of Indiana for the last three and a half years, will end its relationship with the group after May's luncheon.
Can Indianapolis recover convention chief stability?
Leonard Hoops is the third CEO of the Indianapolis Convention and Visitors Association in three years—not ideal in an industry where it often takes three to five years to consummate a deal and as long as a decade to plan and build infrastructure
TV stations WXIN, WTTV get new general manager
Tribune Broadcasting on Monday named TV veteran Larry Delia vice president and general manager of its two Indianapolis stations.
MZD Advertising office returns to downtown
Central location cited in reversal of 2007 move to north suburbs.
Miller Brooks fattens client roster
The Zionsville marketing agency recently signed deals with Michigan-based Masco Cabinetry, North Carolina-based BASF, Indianapolis-based Beckman Coulter and California-based HD Supply.