Local radio operators are bracing for a potential ratings shake-up. The introduction of Arbitron Co.’s Portable People Meter
in the Indianapolis market this summer is expected to tighten the ratings race and could dramatically affect how much advertisers
are willing to pay for radio spots.
The 178-member union is suing to preserve its arbitration rights, and possibly win back the jobs of eight people who were
let go last summer.
Chris Katterjohn told IBJ employees Friday morning that he would leave at the end of February. Katterjohn has spent 30 years with the firm, including the past 20 years as publisher of the company’s flagship Indianapolis Business Journal.
ndianapolis-based Brand Acceleration Inc. recently signed a deal to be the public relations agency of record for Stanley
County Economic Development Commission in North Carolina.
The Super Bowl was watched by more than 106 million people, surpassing the 1983 finale of “M*A*S*H” to become the most-watched program in television history.
CBS and Turner Sports are discussing a joint bid for the broadcast rights to the NCAA men’s basketball tournament rights if
the
NCAA decides to opt out of its current deal.
The seven-person production house led by Bruce White counts IUPUI and Rolls-Royce North America among its clients.
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL’s strict trademark-enforcement
policies by supporting the team in generic fashion.
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up
for holes left by Priceline.com and Toyota.
From the perspective of return on investment, the Super Bowl ad might be considered a failure.
Local technology firm’s VideoHere system allows companies to embed videos in their marketing e-mails.
Agency to handle public relations and advertising for Cincinnati Bell’s three markets
The Indianapolis Convention & Visitors Association said Thursday that it has received a $5.4 million gift to help market the
city’s tourism and convention industries. The grant comes from a foundation headed by the developer of the Marriott Place
hotel complex under construction downtown.
The founder of TrendyMinds, an Indianapolis advertising and public relations firm, will attend President Obama’s State of
the Union address Wednesday evening. Trevor Yager is among several small-business owners nationwide who were invited.
WISH-TV Channel 8 laid off employees late last week as local TV market is battered by swooning economy.
The Indianapolis Colts’ win over the New York Jets on CBS drew 46.9 million viewers, the most for an American Football Conference
title game since Patriots-Dolphins in 1986.
The court on Tuesday ruled in favor of Emmis in its bid to get a popular radio station it operates in Hungary back on the air.
With its 11 p.m. news ratings declining and its network partner, NBC, struggling to plug the 10 p.m. programming slot crucial
to those ratings, WTHR-TV Channel 13 finds itself at a precarious crossroads.
An employee of WFBQ-FM 94.7 since 1986, popular radio personality Jimmy “Mad Dog” Matis has been dismissed.
People for the Ethical Treatment for Animals made the $7,500 offer in a letter to Mayor Greg Ballard after the chain made
a deal to help pay for fire extinguishers and smoke detectors.
