Synergy Marketing signs two out-of-state clients
Locally based Synergy Marketing Group Inc., which was founded in 2002, is making a name for itself with out-of-state companies
launching operations in central Indiana.
Media & Marketing
Articles
The state of the newspaper industry is no joke; Star parent making money, but paper far from secure
Today, life without a daily newspaper isn’t so farfetched.
Audiovox sees gains in antenna sales
The electronics accessories unit of Audiovox Corp. in Carmel is gaining from the rise in antenna sales ahead of the June 12
switch to all-digital TV broadcasting.
Bankrupt firm’s creditors unlikely to rubber-stamp sale
Norwood Promotional Products Inc. suggests it’s positioned to sail through bankruptcy, thanks to a pending-sales agreement. But creditors, owed nearly $300 million, are expected to balk.
Slumping NBC could drag down Channel 13
Early ratings from the all-important May sweeps suggest WTHR-TV Channel 13’s 15-year reign as king of local television news
is secure for now. But the big test will come this fall when NBC’s weakening prime-time lineup is expected to put the ratings
crown in play.
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Ma quande lingues coalesce, t va semblar un simplificat Angles, quam un skeptic Cambridge amico dit me que Occidental es.
How IBJ is surviving the recession
This economy has been tough on just about everybody.
No matter what your choice of media, you can’t escape the news about companies and entire industries challenged by the recession. But what about the folks doing all that reporting?
Redefining community in virtual and political reality
Last week, I made a presentation about social media to several hundred people at a Carmel Chamber of Commerce luncheon. We talked about Facebook and Twitter, YouTube and Flickr, LinkedIn, blogging and more. I didn’t answer the "how-to" question. I answered the "whether-to" question. With some important cautions, my answer was "yes."
ChaCha co-founder dancing to different drum
ChaCha Search Inc. co-founder Brad Bostic has stepped down as president of the human-assisted Internet search company, which
is struggling to turn a profit in a dismal advertising climate, but he hasn’t left. "Brad is still engaged with the company
as a director, co-founder and consultant," said co-founder and CEO Scott Jones.
Will local paper keep covering your favorite team?
As a (former full-time) ink-stained wretch, witnessing the demise of the daily newspaper is heartbreaking.
I can’t imagine a day without the "morning miracle" in my hands over a cup of coffee.
Indy Gen-X group to tout city to out-of-town recruits
IndyHub, the city’s young professionals network, will launch a new Web site, circlingthecity.com, to pique the interest of out-of-towners who are being recruited by local companies.
Mayor hopes to fix budget by offering naming rights to city-owned properties
City officials want to raise money by selling sponsorships, advertising and possibly even naming-rights deals for city-owned
properties as they attempt to chip away at a projected $23 million deficit in the municipal budget.
Emmis creates option to sell, lease back HQ
Would embattled Emmis Communications Corp. sell its Monument Circle headquarters, a prized development that opened a decade
ago at what then-Mayor Steve Goldsmith called "the most important site in the city and the very center of Indiana?"
Is Twitter headed for greatness?
Twitter is attractive beyond the buzz. It “feels” like it is going to be something important.
Local marketing firm expands Dairy Queen coverage
Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held.
Steak n Shake nixes $4M contract with ad firm after less than 3 months
Less than three months after hiring a new advertising agency, Steak n Shake has jettisoned and is now suing Georgia-based The Varnson Group.
Doc sues Web-savvy ex-patient
Dr. Barry Eppley, an Indianapolis surgeon, says an online crusade by a disgruntled former patient is taking a toll on his
practice, and he’s suing her.
50-year employee leaves IMS
Bill York, who has worked in the Indianapolis Motor Speedway press room since 1958, is no longer with the Brickyard.
Green magazine deserves recognition
For the past 2-1/2 years, Indiana Living Green has sprouted up through the corporate cracks, offering Indiana readers a guide to a greener lifestyle and sustainable living.
Brand Acceleration expands
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.