Company banks on targeted texting
Steven Dickerson realized the potential for mobile advertisements when he saw his daughter texting.
Media & Marketing
Articles
Tennis tournament goes on advertising offensive
The Indianapolis Tennis Championships (formerly the RCA Championships) has for the first time hired an advertising agency to boost ticket sales.
Battle plan for 11-year-old, veteran-owned company includes adding 100 workers, second Lawrence office
A company founded by military veterans that performs database administration for clients ranging from Fortune 500 companies to the U.S. Department of Defense is adding a second office in Lawrence and plans to hire about 100 more people over the next two years, doubling its staff.
Don’t get buried by negative news
When our economy is
challenged, American resilience and resourcefulness have heretofore always saved the day. I have good reason to believe those
traits will save the day once again.
WTHR promotes Tellus to president and general manager
Jim Tellus has been promoted to president and general manager of WTHR-TV Channel 13.
Emmis to produce tourism publications for ICVA
Indianapolis based Emmis Communications Corp. signed a three-year deal to produce and publish the Indianapolis Convention & Visitors
Association’s
semi-annual visitors guide, convention planners guide and other tourism-related publications and materials.
Indianapolis AdClub gets major overhaul
The Indianapolis AdClub is getting another face-lift, and this time some heavy hitters are coming in to make the changes.
City of Lawrence, billboard firms tangle with Marion County planners
What started as a dispute over a pair of digital billboards in Lawrence has evolved into a battle with broad implications
for Marion County.
BSU football scores record TV ratings, attendance boost
The Ball State University victory over Central Michigan University Nov. 19, televised live on ESPN2 and seen in more than
1.6 million homes, ranks as the most-viewed and highest-rated college football game ever for a Tuesday or Wednesday night
on the network.
Tourists rank Indianapolis as the second-most-popular Midwestern destination
Fueled by a $740,000 regional advertising campaign, local tourism spending went sky high even as the economy was in a free
fall.
‘Star’ scales back on reviewing arts events, much to promoters’ dismay
The Indianapolis Star, the state’s largest daily newspaper, has scaled back its roster
of critics in recent years — a reduction in coverage that put the onus on local arts promoters to get the word out through
other channels, such as blogs.
Enjoy the latest wit from Bob & Tom on CD; relish the voice of Claire Wilcher at ‘Cabaret’
This week, another stocking stuffer from the Bob and Tom crew and holiday-country music fusion at American Cabaret Theatre.
Bold bets on Hoosier firms yield horrific results so far
The millions of dollars they plunked down to buy stock in local companies over the past two years have shriveled in value,
leaving them way, way below break-even.
IRL’s Danica Patrick tops most-searched list on Web
Indy Racing League driver Danica Patrick topped golfer Tiger Woods, quarterback Tom Brady and Super Bowl champion Eli Manning
as the most searched-for athlete in 2008, according to America Online’s annual list of top Web, mobile and video searches.
Y&L ad firm making ‘significant’ staff cuts
Young & Laramore is making what it says are “significant” staff cuts in the wake of losing the Steak n Shake account.
Steak n Shake seeks younger customers
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
Holiday promotional campaign helps Indianapolis venues boost their attendance
The 12 Free Days of Indy Christmas promotion runs through Dec. 24 and gives patrons of several city destinations the opportunity
to enjoy them without the cost.
Bloomington wins recognition for being gay-friendly
A national newsmagazine for the gay and lesbian community has named Bloomington as its top U.S. small-town vacation destination.
Emmis struggling to stay in good stead with lenders
Emmis Communications Corp. struggles to contain expenses and minimize debts due to radio advertising shortfalls.
Here are tips for small biz survival during recession
For small businesses to survive, they must be prepared to withstand economic difficulties for some time…