Few hearing talk on FM: Station’s ratings plunge after format change
Indianapolis radio listeners are turning a deaf ear to the market’s newest talk-radio offering. According to recently released Arbitron Inc. radio station ratings, the newly formatted WWFT-FM 93.9 is fighting for its life as central Indiana’s fourth news-talk frequency. The station that dropped its contemporary Christian format and old WISG call letters the day after Christmas registered a paltry 0.8 rating in the first quarter, according to New York-based Arbitron’s most recent tally. Meanwhile, its commercial newstalk competitors, WIBC-AM 1070…