March Madness TV-rights price tag continues to soar
The media landscape is in the throes of dramatic change that creates uncertainty but also adds to the value of events like the NCAA Men’s Basketball Tournament that attract huge live audiences.
Media & Marketing
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IPL places big bet on a name change
One of Indianapolis’ oldest companies, Indianapolis Power & Light Co., is testing whether putting on a whole new look will help it get more recognition and affection than utilities’ normally see.
Milktooth chef Brooks apologizes for controversial online post referring to anti-semitic myth
High-profile local chef Jonathan Brooks, who is Jewish, said the Instagram post that prompted a social media backlash was meant as a joke. But local leaders of the Jewish community say referring to the anti-semitic trope of blood libel is potentially dangerous and never proper.
Gargantuan graphics put Indy’s Sport Graphics in the spotlight
Indianapolis-based Sport Graphics is best known for its record-setting NCAA Final Four creations and the massive banners it creates to festoon the exteriors and interiors of everything from the Indianapolis Motor Speedway to Lucas Oil Stadium.
State launches digital ad campaign to leverage exposure during NCAA tourney
To take advantage the national attention on Indiana as it hosts the entire NCAA men’s basketball tournament, the state has enlisted some famous Hoosiers and some up-and-coming residents for a campaign to show why Indiana is a great place to live, work, study and play.
GOP pushes bills to allow social media ‘censorship’ lawsuits
GOP politicians in roughly two dozen states have introduced bills that would allow for civil lawsuits against platforms for what they call the “censorship” of posts.
Digital marketing firm plans 224 jobs in Indy, just months after acquiring local startup SmarterHQ
Wunderkind Corp., a digital marketing company that was known as BounceX until last year, said it would co-locate its operations with SmarterHQ, which continues to maintain its own branding, at 9102 N. Meridian St.
By opting out of video game, Notre Dame calls attention to NIL issue
Notre Dame athletic director Jack Swarbrick said the school went public last week with its decision not to be included in EA Sports’ new college football video game to call attention to a major issue that has not been thoroughly addressed.
Twitter to let users charge followers to see premium posts
The subscriptions will allow Twitter to tap into a broader range of revenue sources in a world where online advertising is dominated by a Facebook-Google duopoly.
NFL owners working to implement 17-game schedule for 2021 season
The deliberations about when to implement the 17-game season are tied in part to the completion of new broadcasting contracts with the television networks, according to people familiar with the planning of owners and the league.
Media exposure from 3-week NCAA tournament could pay off big
Coverage from Selection Sunday on March 14 to the championship April 5 should bring an enormous payoff to Indiana, which will host all 67 games, and to Indianapolis specifically, which will host 55 of them.
Rush Limbaugh, ‘voice of American conservatism,’ dies at 70
For more than two decades, starting in the late 1980s, Limbaugh dominated the airwaves, inspiring a generation of conservative talk show hosts and politicians.
Q&A with Taja Graham, Indy radio market president for Emmis
Graham is the second woman and the first minority in the company’s 41-year history to hold that post.
Entrepreneur launches new kind of golf club
Longtime media professional Adam Grubb has co-founded Stick and Hack, an online golf community that offers a website, podcast, daily email and a cartoon called “Hack Mulligan.”
Biden backs off on TikTok ban in review of Trump China moves
Separately, the Biden administration has “indefinitely” shelved a proposed U.S. takeover of TikTok, according to a Wall Street Journal report.
Bucs’ rout of Chiefs earns worst Super Bowl rating since 1969
The considerable star power of Tampa Bay Buccaneers quarterback Tom Brady and Kansas City Chiefs counterpart Patrick Mahomes was not enough to attract the kind of audience the NFL has enjoyed for its championship game over the past dozen years.
Super Bowl ad roster features at least 20 newcomers, old favorites
Among them: Amazon shows off a sexy new body for its Alexa assistant, Dan Levy apologizes for eating M&M’s and Bud Light Seltzer Lemonade makes a downpour of lemons a metaphor for 2020’s troubles.
Meteorologist Ollis leaving early mornings after 36 years, but staying with WISH-TV
As he winds toward retirement, meteorologist Randy Ollis won’t be delivering a weather forecast first thing every morning like he has done on WISH-TV Channel 8 since 1984.
Latest bill would bar NCAA limits on athlete image rights
U.S. Sen. Chris Murphy (D-New York) introduced a bill Thursday that would guarantee college athletes the right to earn money from endorsements and sponsorship deals while barring the NCAA, schools and conferences from imposing restrictions.
Emmis, Colts, Staysniak off hook in Derek Daly’s defamation lawsuit
A Marion Superior Court Judge on Tuesday dismissed all counts against three of the four defendants in the defamation lawsuit involving a racial slur, but threw out only one of six counts against former Colts game announcer Bob Lamey.