Marketing firm plans new downtown HQ, to hire 20
Indianapolis-based marketing and advertising firm Matchbook Creative is spending nearly $1 million to establish a larger headquarters downtown and plans to more than double its work force by 2019.
Media & Marketing
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Car dealer paying to replace school’s unsafe bleachers
An automobile dealer is giving $1.5 million to replace the bleachers at a local high school's football stadium that have been closed off because of safety concerns.
Creator of Indiana’s ‘Illinnoyed’ ads goes to work for enemy
Kelly Nicholl, the first marketing director for the Illinois Business and Development Corp., served until recently as vice president for marketing with the Indiana Economic Development Corp.
Pence faces tough decision over campus police records bill
Gov. Mike Pence has a government transparency dilemma on his hands after an Indiana Court of Appeals decision.
WTHR moves anchor Kopp as part of broader strategy
Bruce Kopp, an anchor on WTHR-TV Channel 13’s Eyewitness News Sunrise for more than 25 years, has been re-assigned to other broadcasting duties at the station.
‘No replacing Amos Brown’ says new host of WTLC afternoon show
The Rev. Michael K. Jones from Progressive Baptist Church will take over the show long hosted by the late Amos Brown, starting Monday.
Myra Borshoff is back in business, but not at firm that bears her name
After a one-year hiatus, Borshoff is taking on high-profile clients again—but this time not for the agency she founded in 1984 that still bears her name.
Merger mania rocks TV; WTHR owner bucks trend
In television, size matters—and station operators nationwide are in a mad rush to get bigger faster.
American Ninja Warrior coming to the Circle in Indy
The show will film in Indianapolis on April 27-28, although the crew will be setting up the course several days in advance, NBC officials confirmed.
Young & Laramore uses books to build appetite for its services
One of Indianapolis’ biggest ad shops is serving up marketing strategies it cooked up as the agency of record for Steak n Shake with the release of a new book, “Nuggets, Nibbles, Morsels and Crumbs.”
Records show PR firm monitored religious freedom uproar
Heavily redacted documents released this week show Indiana Gov. Mike Pence's administration was concerned about publicity generated by the Religious Freedom Restoration Act.
Radio One ousts Indianapolis market manager, names replacement
Chuck Williams, the man affectionately known as the “blue-eyed soul brother,” has been replaced as the leader of Radio One Indianapolis by a familiar face to this market.
Star publisher promoted by Gannett, replacement named
Karen Ferguson departs after five years as Indianapolis Star leader. She says her successor is ready to grow the paper.
For Lilly’s Cialis, glory days are over
The erectile-dysfunction drug, made famous by a slew of quirky commercials, is facing performance issues of its own.
CBS shift in 2015 rejiggers TV ratings
When CBS jumped from WISH Channel 8 to WTTV-TV Channel 4 last year, the latter added another 24.5 hours. That move, plus a new ratings system, led to a tumultuous year for local TV broadcasters.
Louisville bans itself from tourneys after probe finds violations
The inquiry stemmed from allegations contained in Katina Powell's tell-all book "Breaking Cardinal Rules," which IBJ Book Publishing LLC released in October.
Super Bowl ads stick to classic themes, wiener dogs
There’s a fine line between standing out and risking offense, and this year the Super Bowl advertisers are going for the safety: movie and rock stars, anthemic songs and cute animals.
Gun shop owner, pitchman Don Davis dies at 82
Don Davis, one of the nation's most prolific gun dealers and a late-night TV commercial icon in Indianapolis, died Thursday
Startups emerge to help firms craft engaging content
Several local startups have popped up to capitalize on the growing interest in content marketing, defined in part by enterprise-generated blog posts, infographics, how-to videos and more.
Television executive joins marketing firm to accelerate growth of new technology
It took former WISH-TV Channel 8 General Manager Jeff White only one trip to VisionThree’s studio to convince him to take an ownership stake in the company and spearhead sales and product development for the firm full time.