Woof Boom to acquire 6 area radio stations
An Indianapolis investor group headed by longtime local radio broadcaster and executive Jerry Chapman will take over operations at the stations, including three in Muncie, on June 1.
Media & Marketing
Articles
Art imitates life in commercial based on Kosene family
Former Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship with his developer dad.
Station that switched to sports-talk strikes out in first inning
WXNT-AM says the mass exodus of its news-talk listener base was to be expected during transition to CBS Sports radio content.
WRTV adding employees, expanding newscasts
Lagging in the ratings, the local station is aiming for an uptick under new ownership with a morning news show on weekends.
‘Naptown’ rock-radio documentary vying for Emmy
The locally produced film about the golden age of WIBC, WIFE and WNAP will never break even, according to its producer, but an Emmy win would be satisfaction enough.
Escape artist Bill Shirk can’t escape the allure of broadcasting
Escape artist Bill Shirk has retired his straitjacket, but remains active in radio broadcasting. His firm, Hoosier Broadcasting, in recent years bought a handful of radio stations on the Hawaiian islands and Shirk owns and is investing more money in a Boone County radio station.
WTHR exec accused of discrimination lands new gig
WTHR’s John Cardenas, who was recently accused of sexual discrimination by his former executive assistant, has been named vice president of news for Dispatch Broadcast Group, the station’s parent company.
Young & Laramore launches all-digital campaign for Scotts
The growing preference for online-based advertising, exemplified by Y&L’s new campaign for the national lawn-care service, is helping sow the seeds of traditional media’s decline.
Stations switching weather lineups as Buchman nears return to air
Local television stations are each preparing in their own way for the return to the air this fall of popular weathercaster Angela Buchman.
NBC extends Notre Dame football contract through 2025
Notre Dame and NBC said the extension would begin in 2016 and run through the 2025 season. Financial terms were not announced. The current five-year contract is reportedly worth $15 million annually.
Gun control ads enrich local TV stations
Indianapolis television stations pocketed more than $332,000 in recent months by airing commercials from groups for and against Obama administration initiatives.
Ad exec’s buttom line: Just be relevant
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
Steak n Shake pays settlement to former ad agency
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
Smartphone videos rewrite rules of customer research
Carmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones to shoot a video diary of their product experiences.
WTHR’s IRS investigation receives national honor
The station was honored for a six-month investigation into Internal Revenue Service mismanagement that resulted in fraudulent tax refunds for undocumented workers.
Indy publishing legend exits after 32 years
Deborah Paul blazed a trail as editor in chief of Indianapolis Monthly, and later headed similar magazines across the country. She cleaned out her desk at Emmis Publishing this week. "It's a mistake to get off the stage too late," she said.
WIBC’s Wenck opts to drop mic for sales job at sister station
The afternoon drive-time personality has left the studio but not the building, switching to a sales job with sports-talk station WFNI “The Fan.”
Graphic designer advises marketers on nuances of reaching Latinos
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
WISH-TV receives trio of awards from AP
Look for Channel 8 to trumpet its Outstanding News Operation, Best Newscast and Best Website awards from the Associated Press.
ExactTarget lands on tech shopping list for buyout
ExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.