Motorsports marketing firm launches strategy division
The move by Zionsville-based Just Marketing International reflects growing client demand for measuring return on investment from motorsports sponsorships.
Media & Marketing
Articles
Emmis vote could deal blow to preferred shareholders
Emmis Communications is calling a special meeting where investors will be asked to eliminate the right of preferred stockholders to receive millions of dollars in dividends. The firm also seeks approval for a reverse stock split that would prevent a looming NASDAQ delisting.
Local graphics firm Pratt acquired by Minnesota company
Pratt Corp., a 66-year-old Indianapolis-based retail graphics firm that saw ambitious expansion plans come up short during the recession, has been acquired by Vomela Group of St. Paul, Minn.
USA Track & Field repeals controversial rules
USA Track & Field has repealed restrictions on uniform advertising that angered athletes across the country, but it remains to be seen whether athletes will take advantage of their renewed freedom.
Will Manning remain an Indianapolis icon? It’s his call
While Manning will likely always be remembered as an Indianapolis Colt, his time as informal city representative is over, according to sports marketing experts. And it will be up to Manning whether he resumes the association after his retirement.
Local businesses open wallets for tornado relief
Spurred by fundraising campaigns by local television stations, more than $1 million has been raised to help victims of last week’s devastating tornadoes in southern Indiana. In addition to doing a good thing, the stations are getting a marketing boost from their efforts.
Emmis plans to appeal looming NASDAQ delisting
Emmis Communications Corp. has failed to comply with requirements to remain on the NASDAQ exchange, but the Indianapolis-based media firm said it plans another attempt to avoid being delisted from the well-known stock index.
Star settles age-discrimination suit with ex-columnist
Former columnist Susan Guyett, 63, sued the Star and its owner, Virginia-based Gannett Co., in April 2010, alleging that her age led to her dismissal in December 2008.
LEADING QUESTIONS: Ad exec boils down rules for success
Bruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
Speedway’s plan for roundabout hits snag over billboard
The Speedway Redevelopment Commission is threatening eminent domain against Clear Channel Outdoor Inc. because the billboard company won’t relinquish its lease rights at a key intersection.
Gannett to build online pay wall for newspaper content
Gannett Co., the owner of 82 daily newspapers including The Indianapolis Star, will adopt a paid model for online content by the end of the year, the company announced at an investment conference Wednesday.
Longtime editorial director to leave Emmis Publishing
Veteran Indianapolis Monthly chief Deborah Paul is easing into retirement, leaving her full-time gig as editorial director of Emmis Publishing to work as a consultant.
Local PBS station warns of potential scam
WFYI is alerting local organizations and corporate partners about a Florida-based company asking for $20,000-plus to produce programs on not-for-profits that likely would not air on public television, as promised.
Indianapolis Downtown Inc. leader Zahn stepping down after 19 years
Indianapolis Downtown Inc. announced Thursday morning that President Tamara Zahn plans to leave her position by June. Zahn was IDI's first president and has been in the post for 19 years.
Colts: Manning situation not hurting ticket sales
Despite the uncertainty swirling around the Indianapolis Colts and quarterback Peyton Manning, season-ticket renewals are ahead of last year’s pace, the team says.
Marketer applies engineering skills to lead creative firm
Kathy Cabello left a lucrative IT career to start Cabello Associates Inc., a marketing consultancy celebrating its 10th anniversary this year.
Local Emmis publication announces new editor
Emmis Publishing has hired Amanda Heckert, senior editor at Atlanta magazine, to replace David Zivan as editor of Indianapolis Monthly, the company announced Thursday.
Hendricks County cultural trail highlights rural setting
Hendricks County is out to prove its suburban communities have more to offer than a convenient commute to downtown Indianapolis.
After the Super Bowl, what’s next for Indianapolis sports?
Barely a week has passed since Indianapolis hosted America’s most popular sporting event, and already the Indiana Sports Corp. is retooling its playbook.
Super Bowl live stream online attracts 2.1 million viewers
The first live stream of the Super Bowl was the most-watched single-game sports event online, according to NBC.