![](https://www.ibj.com/wp-content/uploads/2020/11/Rop_Magnolia_110620-300x200.jpg)
Savvy strategy, some luck propel online boutique to big success
Magnolia Boutique—known for its bohemian style built around casual, trendy clothing, shoes and accessories—is an online-only business on track to hit $10.5 million in sales this year, up from $7.9 million in 2019.