Motorsports marketing firm launches strategy division
The move by Zionsville-based Just Marketing International reflects growing client demand for measuring return on investment from motorsports sponsorships.
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IndyCar Series unveils four commercial deals
Agreements with Firestone, Discover, Lids and Fuzzy’s Ultra Premium Vodka are indicators the open-wheel race series is gaining speed, sports marketers said.
IndyCar brings in outsider as new race director
American Le Mans Series race director Beaux Barfield on Wednesday took the hot seat as the IndyCar Series' new chief race official.
Zionsville-based Just Marketing signs deal with Nissan
Financial terms of the deal were not disclosed, but motorsports business experts estimated it’s probably worth $1 million to $5 million a year.
Fisher’s IndyCar team building headquarters in Speedway
Sarah Fisher Hartman Racing plans to build a $2.7 million facility on Speedway’s new Main Street to house her race team. Construction on the 37,000-square-foot shop could start in February and be finished in September.
Inquiry into Wheldon’s death in crash completed
IndyCar officials say several factors contributed to the Oct. 16 accident that claimed the life of two-time Indianapolis 500 winner Dan Wheldon.
IndyCar Series won’t return to Las Vegas in 2012
The IndyCar Series won't return to Las Vegas Motor Speedway next season, and its future at the track depends in part on what it learns from the investigation into Dan Wheldon's fatal accident.
Newman-Haas race team leaving IndyCar in 2012
Newman-Haas Racing, the team started by late actor Paul Newman, has decided it will not compete in 2012. It's the first time since 1982 Newman-Haas will not field an open-car team.
Formula One boss embroiled in more controversy
Formula One CEO Bernie Ecclestone’s latest controversies involve bribery allegations and the possible takeover of F1 by News Corp.
NASCAR deal comes at good time for C&R Racing
The company will lose $2 million next year in IndyCar-related business, but company founder Chris Paulsen has no fear.
Team owner sues IndyCar series over suspension
Mark Olson says he didn’t have enough sponsorship income to field a car in two Firestone IndyLights events, but league thought he was orchestrating a boycott.
Speedway hosts meetings about potential for electric car racing series
The three-day conference looked at such things as design plans and technical infrastructure for electric racing vehicles, and preliminary business plans for such a series.
IndyCar CEO Bernard revisits ‘horrific’ week
IndyCar CEO Randy Bernard knows there are people who blame him for Dan Wheldon's death, who say the IndyCar CEO pushed the series over the edge.
Formula One cars to race in New Jersey in 2013
Formula One cars are scheduled to race through the streets of New Jersey in 2013, F1 CEO Bernie Ecclestone said. The last U.S. race was at the Indianapolis Motor Speedway in 2007.
Fatal crash raises questions about IndyCar’s future
Just as the IndyCar Series was gaining momentum, it suffered a terrible blow in Sunday’s tragic 15-car accident. Analysts are concerned with how IndyCar CEO Randy Bernard will steer the series forward.
Two-time Indy 500 champ Wheldon dies in Vegas crash
Dan Wheldon died Sunday after a massive, fiery wreck at the Las Vegas Indy 300, becoming the first IndyCar driver to die after an on-track crash since rookie Paul Dana was killed in practice on the morning of race day in 2006.
Angie’s List becomes main Sarah Fisher Racing sponsor
The local consumer services firm will become the primary sponsor for the car driven by Tomas Scheckter.
IndyCar’s first Baltimore race outpaces crowd estimate
The three-day drew 150,000, about 50,000 more than organizers had hoped.
MotoGP race-day attendance up; three-day total down
Speedway officials expect an announcement within 30 days about whether the MotoGP race will be held in Indianapolis in 2012.
City expects weather to boost MotoGP’s economic impact
Sunny, mild weather could provide a 15-percent increase to the economic impact of this weekend's MotoGP events. Motorsports business experts said the city could see a $30 million impact.