Motorsports marketing guru Zak Brown believes selling about a fourth of his business to a London-based company will help fuel his phenomenal growth in the sponsorship business of Europe’s Formula One racing.
One of the world’s largest communications firms has acquired a stake in Just Marketing International, a locally based motorsports marketing firm that has been valued at about $100 million.
Atlanta-based Racer Wholesale has helped build national recognition for G-Force Racing Gear, which supplies racers with helmets, driving suits, gloves, shoes and other safety gear.
While the Indianapolis Motor Speedway revels in its centennial this month and motorsports aficionados take a nostalgic look back, the next generation of heirs to the Hulman George fortune has its eyes firmly fixed on the future.
Indianapolis-based Panther Racing, which has two drivers in this weekend’s Indy 500, has been sued by a former employee, its former landlord and even one of its former drivers, mostly over allegations of not paying its bills.
Andretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
The centennial running of the Indianapolis 500 this year is almost overshadowed by changes that will make next year among the most important in the history of open-wheel racing.
Indianapolis Motor Speedway landmarks and the cars of 13 open-wheel drivers are being featured in a game with 8 million nationwide players.
A week after announcing its intention to leave the IndyCar Series after the 2011 season, Nashville, Tenn.-based Bridgestone Americas announced Friday morning that its Firestone brand will continue to serve as the sole tire supplier to IndyCar through the 2013 race season.
Motorsports business experts estimated that Firestone pours $7 million annually into marketing the open-wheel series.
Florida-based DHL Express signed a multi-year deal with the IndyCar team owned by Michael Andretti.
The local motorsports marketing firm employs about 90 in its Zionsville office.
Carmel-based team is building a 12,000-square-foot addition at its headquarters that will house a state-of-the-art machine shop outfitted with high-tech milling machines manufactured by Indianapolis-based Hurco Cos.
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
Open-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
The office in Santa Monica is meant to make inroads into the media and entertainment industries.
The California-based National Hot Rod Association said Thursday that it is moving its technical department headquarters to Indianapolis to be closer to many of its race teams headquartered here.
Open-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
Izod IndyCar Series team owner will invest $3.3 million and create up to 30 jobs. Ganassi plans to begin hiring employees immediately to prepare for the start of the 2011 season.
On Monday, Roger Penske's IndyCar team said Izod will become the primary sponsor for the No. 6 car, driven by Ryan Briscoe, at the Indianapolis 500 and several other races, and will be an associate sponsor for all three cars for the 2011 season.
