A week after announcing its intention to leave the IndyCar Series after the 2011 season, Nashville, Tenn.-based Bridgestone Americas announced Friday morning that its Firestone brand will continue to serve as the sole tire supplier to IndyCar through the 2013 race season.
Motorsports business experts estimated that Firestone pours $7 million annually into marketing the open-wheel series.
Florida-based DHL Express signed a multi-year deal with the IndyCar team owned by Michael Andretti.
The local motorsports marketing firm employs about 90 in its Zionsville office.
Carmel-based team is building a 12,000-square-foot addition at its headquarters that will house a state-of-the-art machine shop outfitted with high-tech milling machines manufactured by Indianapolis-based Hurco Cos.
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
Open-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
The office in Santa Monica is meant to make inroads into the media and entertainment industries.
The California-based National Hot Rod Association said Thursday that it is moving its technical department headquarters to Indianapolis to be closer to many of its race teams headquartered here.
Open-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
Izod IndyCar Series team owner will invest $3.3 million and create up to 30 jobs. Ganassi plans to begin hiring employees immediately to prepare for the start of the 2011 season.
On Monday, Roger Penske's IndyCar team said Izod will become the primary sponsor for the No. 6 car, driven by Ryan Briscoe, at the Indianapolis 500 and several other races, and will be an associate sponsor for all three cars for the 2011 season.
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
Fisher will hand the keys to Ed Carpenter so she can focus on her role as team owner of Sarah Fisher Racing and explore growth opportunities.
Bill Simpson, one of the biggest names in motorsports safety, is getting involved in the crusade to make a better football helmet and reduce the number of concussions in the National Football League.
Heavy investments in research and development, testing and marketing will be needed for the Detroit-based automaker to keep up with Honda.
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
Old Vision Racing HQ gives Schmidt team room to expand.
The awards were determined by votes of fans at IRL events throughout the season and on indycar.com.
Speedway officials announced a classic car show would kick off the events for the 100th anniversary of the first race.
