Articles

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Upstart advertising agency attracting national notice

The Basement boasts a client list that includes K-Mart, Kentucky Fried Chicken, Procter & Gamble, NCAA and Simon Property Group Inc. The firm’s year-over-year revenue in 2014 has grown at better than 25 percent, hitting $2 million.

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Finish Line’s high-tech store prototype still has kinks

A prototype store launched by athletic shoe and apparel retailer The Finish Line Inc. on May 25 aims to use technology to marry brick-and-mortar to the company’s online operation. But interactive tablets that are a centerpiece of the so-called omnichannel strategy are not yet up and running.

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Evolving mobile phones indispensable for on-the-go technology ‘addicts’

Mitch Roob oversees a state agency with a $6.5 billion budget and thousands of employees who deliver a range of services to
more than a million Hoosiers. And he’d be lost without his BlackBerry. He is just one of the many Indianapolis professionals
who use enhanced mobile devices, or smartphones, to keep tabs on their work and increase their productivity away from the
office.

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