The Caesars Sportsbook Lounge replaces the former Blue Room as a place in Lucas Oil Stadium where patrons 21 years and older can go to see games in progress on TVs and view live odds while they place bets from their phones.
Warning of a looming threat to amateur sports, college athletics leaders urged Congress on Wednesday to take bipartisan action as states prepare to allow athletes to earn money from their names and personal brands.
The deal solves one of the looming financial questions facing Roger Penske in his second year as owner of the series.
The collaboration with Undefeated, a popular L.A.-based designer in sneaker and streetwear culture, aims for a younger, hotter demographic.
The agreement provides for a sleeve logo on the Indy Eleven’s 2021 jerseys, along with sponsorship of the 30-minute postgame TV show following every home game broadcast.
Teachers Credit Union has signed on as the naming-rights partner for the newly renovated concert venue at White River State Park, but those involved in the deal aren’t sharing details about the contract.
EA Sports announced Tuesday that it is bringing back its college football video game series, a beloved franchise that was discontinued in 2013 after EA and the Indianapolis-based NCAA were taken to court over the unpaid use of player likenesses.
Driver James Hinchcliffe on Tuesday announced a 10-race partnership with Genesys that gets him back into a full-time ride. Sponsorship of the No. 29 Honda for the remaining seven races on the IndyCar schedule will be announced at a later date.
The NFL and its franchises are discussing a plan by which rows of seating closest to the field in stadiums this season could be covered and used to display the logos of sponsors and messaging for league and team initiatives.
Fernando Alonso will again attempt to complete motorsports’ Triple Crown with a return to the Indianapolis 500 in May with McLaren and a sponsorship from Ruoff Mortgage.
Las Vegas-based Allegiant will become the “official airline” of the team as part of a multi-year deal.
Popular auto racer James Hinchcliffe, who was abruptly ousted from his IndyCar team in October, has secured a corporate sponsorship that will allow him to drive in two races in May, including the Indy 500.
This is the first entry into IndyCar for Huski Chocolate, a company headquartered in Stockholm that already does business in Formula One with McLaren and with the English soccer club Millwall.
The Indianapolis Motor Speedway announced Tuesday that it has struck a multi-year naming rights deal for the Grand Prix of Indianapolis.
Pacers Sports & Entertainment hopes to pin down a new multimillion-dollar sponsorship deal before the first phase of a $360 million renovation to the venue begins next summer.
The Center for the Performing Art in Carmel encompasses the Palladium, The Tarkington and The Studio Theater, all in the city’s central core.
The college sports pay-for-play discussion has gained momentum since California Gov. Gavin Newsom signed a law that goes into effect in 2023, defying the wishes of the Indianapolis-based NCAA.
The 4,500-square-foot club, to be constructed between the 2019 and 2020 seasons as part of $8.3 million in Victory Field improvements, will be sponsored by Indianapolis-based Elements Financial Federal Credit Union.
The partnership between the Colts and Kerauno LLC, a communications software-as-a-service company, will allow the team to utilize the firm’s products as part of a larger marketing strategy.
Pacers Sports & Entertainment is going down to the wire in lining up a new sponsor for the fieldhouse. But the wait might give it extra leverage to strike an especially lucrative deal.
