Speedway signs deal for first ever Indy 500 presenting sponsor
Lebanon-based D-A Lubricants will pay $5.2 million over three years to make its PennGrade1 motor oil the presenting sponsor of the Indianapolis 500 through 2018.
Naming rights/sponsorships
Articles
Attendance dip isn’t deterring Indy Eleven from seeking new stadium
Indy Eleven General Manager Peter Wilt isn’t too worried about the team’s 6.3 percent attendance drop this year, because of gains in sponsorship, food and beverage sales, and soccer-camp revenue.
IUPUI lures new athletic director from Wright State
Roderick Perry, senior associate director of athletics for Wright State University, will assume his new role with IUPUI on Jan. 1. He succeeds Michael Moore, who held the job for 19 years.
St. Vincent to sponsor, occupy new Pacers training center
The Indiana Pacers’ $50 million, five-story training venue will be called the St. Vincent Center and offer primary care, cardiovascular and sports performance services for the public.
Cash woes vex teams in IndyCar
A new lawsuit that claims Andretti Autosport—one of the IndyCar Series’ biggest teams—is on the brink of insolvency has many questioning the viability of the open-wheel series itself.
UPDATE: Feds demand Armstrong medical records from IU
The government wants to see Lance Armstrong’s medical records from his treatments for cancer as it attempts to recover millions of dollars in sponsorship money paid to his cycling teams.
Local Adidas plant expects no letup after NBA deal ends
The east-side apparel factory could lose about one-fourth of its business when its NBA contract expires in 2017, industry experts said. But Adidas officials are confident there will be no layoffs to the local staff of 1,100.
Danica Patrick losing GoDaddy as primary car sponsor
The 33-year-old Patrick is in the final year of her contract at Stewart-Haas Racing and landing a primary sponsor could be key to her NASCAR future.
Chicago sports marketing firm entering Indy market
Revolution, founded by Indiana University graduate John Rowady, recently acquired Indianapolis-based Acts Marketing. Financial terms of the deal were not disclosed.
JW Marriott, Lucas Oil get massive exposure from Final Four
Lucas Oil Co. is the expected winner during this year's Final Four, and the JW Marriott is turning out to be just as good a billboard as it is a hotel.
Judge dismisses Panther Racing suit against Rahal, IndyCar
The local racing team claimed it lost a $13.1 million sponsorship with the Army National Guard because of bid-rigging and other improprieties. A federal judge disagreed.
Steak n Shake makes first foray into racing sponsorship
Steak n Shake will enter IndyCar this year as primary sponsor for Graham Rahal for five races, including the Indianapolis 500.
Under Armour’s Final Four Road runs through Notre Dame
Under Armour is forging a path in a sneaker industry dominated by Nike Inc. by signing big deals with high-profile college programs like Notre Dame.
USA Track & Field CEO’s unorthodox approach diversifies sponsor base
USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter.
Sponsorship of diabetic NASCAR driver may help Lilly regain market share
21-year-old Ryan Reed stunned racing gurus on Feb. 21 by winning his first NASCAR race on stock-car racing’s most hallowed grounds. He did it with a wireless device attached to his stomach feeding a constant stream of data to a dashboard-mounted glucose monitor.
Indianapolis lands major cricket tournament
The International Cricket Council plans to hold the Americas Division One Twenty20 tournament at Indianapolis’ World Sports Park May 3-10.
Target shifting funds toward marketing race teams
Target will go from two sponsored IndyCar entries to just one in 2015 as the retailer shifts spending to promoting its drivers.
Carmel-based insurer snags coliseum naming rights
Under a $6 million, 10-year deal, Indiana Farmers Mutual Insurance Co. will put its moniker on the Indiana State Fairgrounds Coliseum.
Marketing firm hired to find Fairgrounds Coliseum sponsor
Denver-based Impression Sports & Entertainment announced Tuesday that it’s been retained to secure a naming-rights sponsor for the recently renovated coliseum.
Lilly reaches multiyear agreement to sponsor IMS race
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.