Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
The move by Zionsville-based Just Marketing International reflects growing client demand for measuring return on investment from motorsports sponsorships.
Agreements with Firestone, Discover, Lids and Fuzzy’s Ultra Premium Vodka are indicators the open-wheel race series is gaining speed, sports marketers said.
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
USA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their own sponsors, if it weren’t for the governing body’s rules.
It will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial for sticking with the $20 million naming-rights deal despite tough times.
Mark Olson says he didn’t have enough sponsorship income to field a car in two Firestone IndyLights events, but league thought he was orchestrating a boycott.
The St. Louis-based sporting goods manufacturer will be a supplier for America’s national teams and USA Football’s youth football initiatives.
Indianapolis Motor Speedway CEO Jeff Belskus has an ambitious plan to “rebrand and reposition” the 18-year-old Brickyard 400 in a bid to fuel big attendance increases beginning next year.
Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
In exchange for donating $1 million to Center Grove schools so athletes don’t have to pay a new participation fee, local auto dealer Ray Skillman gets to post advertising signs on several athletic facilities, scoreboards and concession stands.
What's the secret to baseball profitability? Why is the offseason so important? Franchise President Max Schumacher fields questions.
Florida-based DHL Express signed a multi-year deal with the IndyCar team owned by Michael Andretti.
The Speedway-based transmission company will be an associate sponsor of the team’s entry in the 100th-anniversary Indy 500.
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
Open-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
Open-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
The minor-league professional baseball team continues to pull in fans and sponsors as Hoosiers seek affordable family entertainment.
On Monday, Roger Penske's IndyCar team said Izod will become the primary sponsor for the No. 6 car, driven by Ryan Briscoe, at the Indianapolis 500 and several other races, and will be an associate sponsor for all three cars for the 2011 season.
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
