Motorsports marketing firm launches strategy division
The move by Zionsville-based Just Marketing International reflects growing client demand for measuring return on investment from motorsports sponsorships.
Naming rights/sponsorships
Articles
IndyCar Series unveils four commercial deals
Agreements with Firestone, Discover, Lids and Fuzzy’s Ultra Premium Vodka are indicators the open-wheel race series is gaining speed, sports marketers said.
Lucas Oil gets brand boost from Super Bowl venue
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
USA Track & Field athletes want more freedom to lure sponsors
USA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their own sponsors, if it weren’t for the governing body’s rules.
Fieldhouse gets Bankers Life name
It will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial for sticking with the $20 million naming-rights deal despite tough times.
Team owner sues IndyCar series over suspension
Mark Olson says he didn’t have enough sponsorship income to field a car in two Firestone IndyLights events, but league thought he was orchestrating a boycott.
USA Football, Rawlings sign two-year merchandise deal
The St. Louis-based sporting goods manufacturer will be a supplier for America’s national teams and USA Football’s youth football initiatives.
IMS officials to revamp Brickyard 400
Indianapolis Motor Speedway CEO Jeff Belskus has an ambitious plan to “rebrand and reposition” the 18-year-old Brickyard 400 in a bid to fuel big attendance increases beginning next year.
Crown Royal signs on as Brickyard 400 title sponsor
Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
Skillman gives $1M to Center Grove schools
In exchange for donating $1 million to Center Grove schools so athletes don’t have to pay a new participation fee, local auto dealer Ray Skillman gets to post advertising signs on several athletic facilities, scoreboards and concession stands.
LEADING QUESTIONS: Indians boss still having a ball
What's the secret to baseball profitability? Why is the offseason so important? Franchise President Max Schumacher fields questions.
Global logistics firm to sponsor Andretti Autosport
Florida-based DHL Express signed a multi-year deal with the IndyCar team owned by Michael Andretti.
Allison to sponsor Sarah Fisher Racing
The Speedway-based transmission company will be an associate sponsor of the team’s entry in the 100th-anniversary Indy 500.
Florida marketing firm suing IRL over Izod contract
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
IndyCar, other circuits show signs of motorsports recovery
Open-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
IndyCar deal creates series-branded insurance plan
Open-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
Indianapolis Indians profitable for 35th straight year
The minor-league professional baseball team continues to pull in fans and sponsors as Hoosiers seek affordable family entertainment.
Penske adds third new sponsor to IndyCar team
On Monday, Roger Penske's IndyCar team said Izod will become the primary sponsor for the No. 6 car, driven by Ryan Briscoe, at the Indianapolis 500 and several other races, and will be an associate sponsor for all three cars for the 2011 season.
Izod claims 350-percent return from IndyCar Series
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
Powerade becomes official sports drink of NCAA
NCAA officials on Monday announced a multi-year sponsorship deal with Coca-Cola, making Powerade the official sports drink of the association’s 88 championships.