Powerade becomes official sports drink of NCAA
NCAA officials on Monday announced a multi-year sponsorship deal with Coca-Cola, making Powerade the official sports drink of the association’s 88 championships.
Naming rights/sponsorships
Articles
Reebok’s loss of NFL contract could hurt local plant
Competitor Nike Inc. will become the official apparel maker for the National Football League in 2012. The loss of the contract could mean layoffs at the Reebok plant on Indianapolis’ east side that makes NFL apparel and employs about 1,000.
Indy Racing League near big sponsorship deal
Fresh off signing deal with Brazilian coffee maker, Indy Racing League executive promises much bigger sponsorship announcement within two weeks.
Indy Racing League signs deal with Verizon
Financial terms of the deal were not released, but industry sources said the multiyear deal is valued at $1 million annually for the open-wheel race series.
Indiana Pacers, Fever sign deal with Steak n Shake
As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions
Judge rules Murat Centre can keep new name
A naming-rights lawsuit brought by The Murat Temple Association against California-based event promoter Live Nation and Evansville-based
Old National Bank has been dismissed.
Fuzzy Zoeller’s vodka firm sponsors Tony George’s Vision Racing
Financial terms of the deal were not released, but motorsports business experts said it was a six-figure deal.
Indy Racing League signs Avis as new sponsor
Avis will take an active role in promoting the series through e-mail campaigns, displays at select airports, and other large-scale
promotions, company officials said.
Old National Bank puts name on Murat Centre
The voice-mail system at the Murat already greets callers with this message: You have reached the Old National Center, a Live
Nation venue.
Local motorsports marketing firm eyeing Asia
Just Marketing International in Zionsville plans to establish a presence in either Singapore or Hong Kong this year, to bolster
its global presence.
City’s plan to raise money with sponsorships takes wing with KFC
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
USA Track & Field CEO doubles budget, pushes reforms
Doug Logan is shaking up the sport and hopes to add more events, which could pay off for Indianapolis.
Sources: City will lose professional tennis tournament
The Indianapolis Tennis Championships—formerly known as RCA Championships—appear to be dead, with the ATP Tour
dates being shipped off to Atlanta for 2010 and beyond.
Sarah Fisher extends sponsorship deal with AAA
Izod IndyCar Series driver Sarah Fisher recently renewed her contract with AAA Hoosier Insurance. AAA will continue to
be a personal sponsor of Fisher and will remain an associate sponsor on Fisher’s No. 67 car for the 2010 and 2011 Indianapolis
500s.
UPDATE: IRL hopes for boost from Izod
Jeff Belskus, CEO of the Indianapolis Motor Speedway, called the sponsorship deal “one of the most significant announcements
in the history
of the IndyCar series.”
Circle City Classic must boost attendance, sponsorship revenue to survive
Dramatic decreases in sponsorship and ticket revenue this year and the recent resignation of the Circle City Classic’s
new executive director have some questioning if the event can survive. Now Classic leaders are considering a bevy of bold changes.
Indiana Members Credit Union signs Pacers sponsorship pact
The agreement includes player appearances, a Pacers debit card, courtside signage, radio spots,
hospitality and use of the Conseco Fieldhouse practice court for community relations initiatives.
Lucas Oil out to build on Jiffy Lube deal
One year after emblazoning its name on the Indianapolis Colts’ mammoth new home, Lucas Oil Products Inc. has leveraged
that sponsorship into a pact with Jiffy Lube that company founder Forrest Lucas thinks will score huge profits for his company.
U.S. Army extends sponsorship with Horizon League
The league that includes Butler University recently extended its sponsorship deal with the U.S. Army through the
2009-2010 academic year.
Indianapolis Motor Speedway CEO takes over at difficult time
New Indianapolis Motor Speedway CEO Jeff Belskus has long been a behind-the-scenes figure at IMS. As the new leader of the
Brickyard and the Indy Racing League, he faces several challenging issues, including gaining the confidence of the racing
community.