Competitor Nike Inc. will become the official apparel maker for the National Football League in 2012. The loss of the contract could mean layoffs at the Reebok plant on Indianapolis’ east side that makes NFL apparel and employs about 1,000.
Fresh off signing deal with Brazilian coffee maker, Indy Racing League executive promises much bigger sponsorship announcement within two weeks.
Financial terms of the deal were not released, but industry sources said the multiyear deal is valued at $1 million annually for the open-wheel race series.
As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions
A naming-rights lawsuit brought by The Murat Temple Association against California-based event promoter Live Nation and Evansville-based
Old National Bank has been dismissed.
Financial terms of the deal were not released, but motorsports business experts said it was a six-figure deal.
Avis will take an active role in promoting the series through e-mail campaigns, displays at select airports, and other large-scale
promotions, company officials said.
The voice-mail system at the Murat already greets callers with this message: You have reached the Old National Center, a Live
Nation venue.
Just Marketing International in Zionsville plans to establish a presence in either Singapore or Hong Kong this year, to bolster
its global presence.
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
Doug Logan is shaking up the sport and hopes to add more events, which could pay off for Indianapolis.
The Indianapolis Tennis Championships—formerly known as RCA Championships—appear to be dead, with the ATP Tour
dates being shipped off to Atlanta for 2010 and beyond.
Izod IndyCar Series driver Sarah Fisher recently renewed her contract with AAA Hoosier Insurance. AAA will continue to
be a personal sponsor of Fisher and will remain an associate sponsor on Fisher’s No. 67 car for the 2010 and 2011 Indianapolis
500s.
Jeff Belskus, CEO of the Indianapolis Motor Speedway, called the sponsorship deal “one of the most significant announcements
in the history
of the IndyCar series.”
Dramatic decreases in sponsorship and ticket revenue this year and the recent resignation of the Circle City Classic’s
new executive director have some questioning if the event can survive. Now Classic leaders are considering a bevy of bold changes.
The agreement includes player appearances, a Pacers debit card, courtside signage, radio spots,
hospitality and use of the Conseco Fieldhouse practice court for community relations initiatives.
One year after emblazoning its name on the Indianapolis Colts’ mammoth new home, Lucas Oil Products Inc. has leveraged
that sponsorship into a pact with Jiffy Lube that company founder Forrest Lucas thinks will score huge profits for his company.
The league that includes Butler University recently extended its sponsorship deal with the U.S. Army through the
2009-2010 academic year.
New Indianapolis Motor Speedway CEO Jeff Belskus has long been a behind-the-scenes figure at IMS. As the new leader of the
Brickyard and the Indy Racing League, he faces several challenging issues, including gaining the confidence of the racing
community.
The Indianapolis Colts recently signed a three-year sponsorship deal with Carmel-based James Allen Insurance Brokers to
become one of the primary sponsors at Lucas Oil Stadium.
