Articles

Startups launch apps to facilitate good deeds

Two startup firms, Cause.It LLC and Trensy LLC, have created tools that link charitable behavior and consumption. Like the hit app Foursquare, the newcomers encourage users to “check in” when they show up at events or complete activities so they can earn rewards offered by local businesses.

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Local Komen event feels fallout from controversy

With the pace of registrations down 30 percent, local Race for the Cure organizers are pleading with past supporters not to sit out this year’s event, regardless of their feelings about Susan G. Komen national policies involving Planned Parenthood.

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Foundations try to tap grain farmers’ wealth

The average price Indiana farmers received for a bushel of corn reached a high last August of $7.18, nearly twice as much as the prior year. That kind of windfall tends to benefit farm-equipment sales, but it could also lead to more charitable giving.

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Will Manning remain an Indianapolis icon? It’s his call

While Manning will likely always be remembered as an Indianapolis Colt, his time as informal city representative is over, according to sports marketing experts. And it will be up to Manning whether he resumes the association after his retirement.

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Local businesses open wallets for tornado relief

Spurred by fundraising campaigns by local television stations, more than $1 million has been raised to help victims of last week’s devastating tornadoes in southern Indiana. In addition to doing a good thing, the stations are getting a marketing boost from their efforts.

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