Study says Butler scored valuable media exposure in tourneys
A study says the school earned $512 million worth of media exposure thanks to the back-to-back runs to the men’s basketball NCAA Championship game.
PR
Articles
Miles & Brinson nabs Crossroads Industrial account
The agency will handle marketing, public communications and media relations for the division of Easter Seals Crossroads.
LEADING QUESTIONS: Startup a study in quick growth
Vicki Bohlsen explains how her solo PR firm with $25,000 in seed money grew to 14 employees with $780,000 in revenue in one year.
Washington, D.C., public relations firm expands in Indy
Vox Global, a national strategic communications and public relations firm, recently opened an office here.
GAHL: Corporate travel will follow Super Bowl in Indianapolis
City has a strategy to pitch Indianapolis to honchos.
Speedway bolsters staff as Indy 500 centennial nears
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
Murphy aims to make Louisville firm big local player
The longtime state representative is merging his communications firm into Louisville-based Peritus, which has offices in five
states.
HETRICK: If you’ve botched the job, don’t botch the PR, too
If a crisis leaves you on the receiving
end of Wisconsin football fans’ favorite chant, every detail of your response matters.
BP disaster casts shadow over Hoosier enterprises
BP franchisee Ricker Oil and Conner Prairie, whose balloon ride is emblazoned with the company logo, find themselves awkwardly
linked to the disastrous Gulf oil spill.
illainous image.
Brand Acceleration signs new client in North Carolina
ndianapolis-based Brand Acceleration Inc. recently signed a deal to be the public relations agency of record for Stanley
County Economic Development Commission in North Carolina.
Fishers-based Buckaroo Marketing grows with acquisition
The firm founded in 1999 recently announced it bought Indianapolis-based Zent Consulting. Financial terms
of the deal were not disclosed.
Marsh promotion cancellation sparks anger
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered
hundreds of followers of the grocer’s Facebook page.
Tony Stewart Foundation signs local public relations agency
Bonneau Production Services will work with the foundation’s executive director in a range of areas, including corporate-identity
creation, e-newsletter publication, Web-site design and maintenance, and media relations.
Irvington rolls out $1.2 million promotional campaign
In the midst of a $1.2 million campaign to upgrade streets, sidewalks and other neighborhood infrastructure, a coalition of Irvington businesses and residents is launching a unique marketing campaign to tout the neighborhood’s recent enhancements and position it as an alternative to places such as Carmel, Zionsville, Geist and Noblesville.
IUPUI pumps up sports journalism assets
The Associated Press Sports Editors, the nation’s largest professional sports journalism organization, is establishing its
headquarters at Indiana University’s new National Sports Journalism Center.
Experts doubt Indianapolis can lure huge conventions
Indianapolis already hosts three of the top 200 conventions in the country. But additional meeting space coming online late next year could help the city double the number.
50-year employee leaves IMS
Bill York, who has worked in the Indianapolis Motor Speedway press room since 1958, is no longer with the Brickyard.
Brand Acceleration expands
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.
Tennis tournament goes on advertising offensive
The Indianapolis Tennis Championships (formerly the RCA Championships) has for the first time hired an advertising agency to boost ticket sales.
Jennings County group hires PR firm
The Jennings County Economic Development Commission recently hired Indianapolis-based Brand Acceleration Inc. as its agency
of record to handle advertising, public relations and brand management.