Indianapolis-based Norwood Promotional Products is facing legal challenges from a half-dozen former executives who say board
members and investors conspired to fire them, withhold severance pay and cheat them out of as much as $3.6 million in company
stock.
Fortville-based Genesis Manufacturing makes helmet pads for U.S. troops through Colorado-based Skydex Technologies, which
won a contract this fall with the U.S. Air Force for 120,000 helmet pad kits. Most of the helmets have wound up in Iraq, where
the military has discovered soldiers need something more than Kevlar-lined helmets to survive roadside mines and exploding
Toyotas.
The employees of production-innovation consultant Insight2 interview customers, but they also watch and videotape them using
various products. That footage then is dissected to see how consumers deal with problems they encounter. More times than not,
the result is a new product intended to satisfy needs consumers didn’t even know they had.
