Firm that sells sunglasses for large heads lands Wal-Mart deal
In March 2006, USA Today picked up a local newspaper’s profile of Indianapolis-based Fatheadz Inc., the company Rico Elmore
and two partners founded in 2005 to sell eyeglass frames for larger heads. That eventually led to the company’s big break:
A Wal-Mart Stores Inc. executive read the article and ordered buyers to track down Fatheadz to make a deal.