Articles

Rebranding of bird-food retail chain ups emphasis on core product

Wild Birds Unlimited recently unveiled a new marketing program encompassing everything from revamped store design to new staff training to a rebalancing of the product line. The idea was to place less emphasis on gift items and more on the store’s core product—birdseed.

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Holiday shopping season: A disappointment so far

Sparse crowds at malls and "50 percent off" signs at The Gap and other stores offer clues as to how this holiday season is shaping up so far: It's the most discount-driven one since the U.S. was in a deep recession.

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Well-known auto dealer O’Brien dies at 82

In an auto-sales career spanning more than 50 years, Tom O'Brien built on a single dealership started by his father and created a multi-dealership business that today includes 16 family members.

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