Articles

Digital marketers try to cut through clutter

Element Three is among dozens of ad/marketing firms in the city that put digital marketing—in a dizzying array of formats and specialties—front-and-center. Often led by “millennial” types in their 20s and 30s to whom things like social media are second nature, they’re giving ensconced agencies a run for their money.

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Mobile boutique takes pop-up retail on the road

Heather Hogan Pirowski, owner of Retro 101, is among a growing number of retailers who have chosen the nomadic lifestyle . Looking for an alternative to the fixed overhead of a permanent location, they set up shop at a site for a few days or weeks, then pack up and move on.

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Crunching the numbers on Obamacare

The biggest changes from President Obama’s 2010 health reform law take effect nine months from now, so many Hoosier employers have started crunching detailed numbers to cost out their options.

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Urban biz accelerator giving leg up to startups

Indianapolis-based startup Dreamapolis is finalizing the details of its first Dreamapolis Accelerator class, a 12-week crash course designed to help high-potential urban businesses get up to speed quickly.

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Carmel-based tech startup shifts strategy

As important as business planning is, the path to success is rarely without obstacles—or opportunities. Savvy entrepreneurs like Janell Shaffer and Danielle McDowell recognize that and adjust along the way.

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Indiana tech startups deemed seeds of promise

There’s the company founded by a college kid, in his dorm room. Another firm was launched by a guru from the shadowy world of cyber security. And the other was founded by tech veterans old enough to remember IBM punch cards. Three Indiana tech companies have surfaced among standouts in the notes of judges for TechPoint’s annual Mira Awards—the Hoosier tech version of the Oscars.

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