Articles

Oesterle sells land to Angie’s List, reaping millions

Angie’s List Inc. CEO Bill Oesterle has collected millions of dollars over the years by renting to the company property for its campus along East Washington Street. Now, the landlord and chief executive is pocketing millions more by selling Angie’s the property, at well above its assessed value.

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Slingshot is shifting aim away from SEO

After Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.

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Venture capital favoring later-stage firms

Getting $50,000—often from friends and relatives—to develop a product and set up a company still is easy enough in Indiana, small-business leaders and venture capitalists say. But once a firm needs a few million dollars to grow into a revenue-generating operation, the area can’t compete with Silicon Valley’s magnetism for venture capital.

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Digital marketers try to cut through clutter

Element Three is among dozens of ad/marketing firms in the city that put digital marketing—in a dizzying array of formats and specialties—front-and-center. Often led by “millennial” types in their 20s and 30s to whom things like social media are second nature, they’re giving ensconced agencies a run for their money.

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Mobile boutique takes pop-up retail on the road

Heather Hogan Pirowski, owner of Retro 101, is among a growing number of retailers who have chosen the nomadic lifestyle . Looking for an alternative to the fixed overhead of a permanent location, they set up shop at a site for a few days or weeks, then pack up and move on.

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Crunching the numbers on Obamacare

The biggest changes from President Obama’s 2010 health reform law take effect nine months from now, so many Hoosier employers have started crunching detailed numbers to cost out their options.

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