ALTOM: Is Facebook folly or a fantastic marketing tool?
Companies are using Facebook as an alternative way of reaching a vast audience, not as a replacement for their own Web sites.
Social Networking
Articles
ALTOM: What’s available about you online may surprise you
A half-hour perusing the various social media sites can give you carloads of information about your sought-after individual.
PickyList helps small businesses market themselves online
Startup online marketing firm PickyList is bringing the Twitter/Craigslist concept local, and helping small businesses use
social networking and
online branding.
MARKETING: Why Discount Tire gets my vote, again and again
There are plenty of “low-tech” companies exploring ways to build social media into their marketing strategies
with outstanding results.
Firms hiring Twitter czars to push into social networks
Companies are beginning to hire Twitter experts to stay in touch with customers. But the positions require a light touch,
and their effectiveness is difficult to gauge.
Marsh extends olive branch to angry followers
Marsh Supermarkets late yesterday issued a mea culpa after it stopped honoring a $10 coupon just
days after introducing the online promotion.
Marsh promotion cancellation sparks anger
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered
hundreds of followers of the grocer’s Facebook page.
Marsh promotion cancellation sparks anger
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing
the promotion has angered hundreds of followers of the grocer’s Facebook page.
Local social networking site connects users offline
Growing by leaps and bounds, smallerindiana.com will host its first-ever “Bigger Ideas” conference for the high-tech and Internet-savvy
crowd.
TV talent shows teach recruiting lessons
My stony heart melted when Susan Boyle got a spontaneous, thunderous standing ovation from the skeptical crowd at "Britain’s
Got Talent," the latest United Kingdom contribution to the TV talent show genre.
Redefining community in virtual and political reality
Last week, I made a presentation about social media to several hundred people at a Carmel Chamber of Commerce luncheon. We talked about Facebook and Twitter, YouTube and Flickr, LinkedIn, blogging and more. I didn’t answer the "how-to" question. I answered the "whether-to" question. With some important cautions, my answer was "yes."
Let us bow our heads and text in unison
A friend of mine is a minister and an expert on church management and growth. During one of our discussions, it struck me
how much starting and running a church is very like running a business. There are the same problems with morale, with retention,
with site selection, finance, marketing and growth pains. And with technology.
Is Twitter headed for greatness?
Twitter is attractive beyond the buzz. It “feels” like it is going to be something important.
There’s more to ‘tweets’ than meets the eye
I’m starting to rethink my initial reaction to dismiss Twitter and now see its benefits to gauging opinion, as well as gathering ideas and doing research.
Doc sues Web-savvy ex-patient
Dr. Barry Eppley, an Indianapolis surgeon, says an online crusade by a disgruntled former patient is taking a toll on his
practice, and he’s suing her.
What could an online community do for you?
There is gold to be mined in online communities, which is why so many companies are tempted to try it.