IRL title sponsor hunt loses power
The Indy Racing League’s drive for a title sponsor has hit the wall.
“The economy is having a huge impact,” said Zak Brown, president of Just Marketing International, the local firm the IRL hired…
Speedway/motorsports
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Paul Newman’s legacy helping kids
In the coming years, Graham Rahal can expect more than a few thank you cards from critically ill youngsters. The 19-year-old Indy Racing League driver raised $40,900 for Flying Horse Farms with the…
New Versus boss revving up IRL
The new president of Philadelphia-based cable channel Versus said he is not out to mimic ESPN. That might be good news for many Indy Racing League fans who complained bitterly about ESPN’s coverage…
Paul Newman, Danica make news
The helmet that Graham Rahal wore during the Honda Indy 200 at Mid-Ohio is up for auction on the online auction site eBay. This one-of-a-kind helmet was designed as a tribute to Paul…
Helio case could engulf NASCAR
Indy Racing League officials are about to find out if the old adage “There is no bad PR” holds true. The tax dodging scandal involving Helio Castroneves is about to get ugly. Very,…
IRL TV ratings revved up
In the first season of open-wheel racing unification, the Indy Racing League registered viewership increases on its telecasts on ABC, ESPN and ESPN2. For the 17 races on the IRL schedule this year,…
Business community honors Fisher
Indy Racing League driver and team owner Sarah Fisher this afternoon was honored at the fifth annual Indy’s Best & Brightest under 40 Awards in front of a crowd of 650 business professionals…
Izod rolls out IRL clothing line
Izod rolled out a new line of Indy Racing League-themed jeans and shirts at a leading fashion show in Las Vegas last month.
This week Izod announced they will rev up a major marketing…
Fisher racing to sign sponsors
Popular Indy Racing League driver Sarah Fisher is making plans to drive at least 10 races next year. Fisher is currently in negotiations with Dollar General and other unnamed sponsors to get back…
Despite weather, IMS rings up profit
MotoGP’s open approach to disclosing attendance figures finally gives us a clear view on the revenue generation of an Indianapolis Motor Speedway event. IMS President Tony George and his legion of lieutenants are…
MotoGP economic impact soaked
Rain is putting a damper on the economic forecast for the first MotoGP motorcycle race held at the Indianapolis Motor Speedway Sunday. The first motorcycle race at the Speedway in 99 years will…
Don’t call her Danica
Ana Beatriz is not out to become the next Danica Patrick. But that doesn’t mean the Brazilian open-wheel racer—who took third in this year’s Indy Lights Series driving for Sam Schmidt Motorsports—isn’t bent…
Duno tops Danica in laps led
So who led more laps during this Indy Racing League season; Danica Patrick or Milka Duno?
Well, if you chose Milka Duno, you are right on. On lap 141 of Sunday’s race at Chicagoland, during…
IRL’s Detroit race shows growth
While the jury is still out on the success of the first unified open-wheel racing season, the organizers of the Detroit Belle Isle Grand Prix last weekend are calling their event a resounding…
IRL title sponsor “on the doorstep”
Despite switching its telecasts from ESPN to Versus next year, Indy Racing League officials remain confident they will sign an eight-figure, multi-year title sponsorship deal by year’s end.
League officials denied rumors that some…
Wheldon races to Panther
We didn’t have to wait long to find out where Dan Wheldon would land. Just more than an hour after news broke that Dario Franchitti would be replacing him at Target Chip Ganassi Racing, Wheldon announced he will be driving…
Franchitti returns to IRL
Former Indianapolis 500 and Indy Racing League series champion Dario Franchitti is returning to the open-wheel circuit next year to drive for his former NASCAR boss Chip Ganassi.
Ganassi folded the NASCAR team that…
Olympics hurt IRL TV ratings
Officials for the Indy Racing League are probably happy the Olympics happen only once every four years. This year’s games in Beijing, IRL officials said, have done a number on their TV viewership lately.
The IRL’s Aug. 24 race in Sonoma…
IRL revs effort to get in fans’ ears
Indy Racing League officials are unveiling a new communications system using Bluetooth technology that will beam audio messages straight into the wireless telephone earpieces of fans attending their races.
Fans at the track will…
Subway jilts Tony Stewart
NASCAR driver Tony Stewart is having a pretty bad week. During the same week Stewart was docked 150 points for his team’s efforts to mask his car’s true horsepower at a recent Nationwide…