Country music legends The Charlie Daniels Band will perform July 27 at Indianapolis Motor Speedway before the Brickyard 400 NASCAR race.
Sony BMG Nashville recording artist Craig Morgan will serve as opening act for…
Despite flooding which has ravaged the area, officials at the Iowa Speedway—30 miles east of Des Moines—expect the Indy Racing League race there to be sold out Sunday.
“Track officials are expecting another strong…
Indy Racing League officials were in Mexico City early this week to look at a possible location for a race there, which could be held as early as 2009. It may have to be pushed to 2010, depending on scheduling…
The Detroit Free-Press reported that fans watching last weekend’s Red Bull Air Race World Series along the Detroit River got a “thrill-chill.”
The crowd size assembled along the river banks might have thrilled Indianapolis…
Sarah Fisher is speeding ahead with plans to do at least two more Indy Racing League races this season. Despite the defection of two main sponsors and a crash at last month’s Indianapolis 500, Fisher still thinks her team will…
The Indy Racing League is continuing its popularity growth.
After a strong month of May in Indianapolis, the IRL saw a 30 percent attendance increase at its race yesterday in Milwaukee, to just more than 30,000.
While…
The Indy Racing League has a new problem.
Too many cars.
Twenty-seven car-driver combos are expected to show up for this weekend’s Milwaukee Mile. The problem is, the short oval only has room for 26…
People are still fascinated with open-wheel racer Sarah Fisher despite the problems she’s had during the month of May in Indianapolis.
Actually, sports marketers think people might be fascinated with her because of the…
College football has the Heisman Trophy, hockey has the Stanley Cup and The Master’s has the green jacket. But none are as cool as the bottle of milk awarded to the winner of…
New Hampshire teen-ager Anna Grant, treated like a villain in the RCA Dome four months ago, is being treated like a queen today at the Indianapolis Motor Speedway.
Grant, 14, made news when she…
Rain today didn’t dampen attendance at the Indianapolis Motors Speedway. Cars lined up for more than two hours along 16th Street to get in to the famed Brickyard for Carb Day.
And crowds did not…
Honda and the Indy Racing League officials announced today they have reached a deal to make the Japanese auto maker the engine supplier to the open-wheel racing series through 2013.
Honda officials said they still hope IRL officials will bring in…
For all the touting of higher television ratings, attendance and series Web site visits, there’s one glaring shortcoming that shows the Indy Racing League still has challenges.
Fourteen of the 33 cars that qualified…
Indy Racing League officials today confirmed they have finalized a contract to hold a race in a new, important market next year.
The IRL signed a five-year deal with The Grand Prix Association of…
They say a picture says a thousand words. This one taken today of the 33 Indy Racing League drivers that qualified for the Indianapolis 500 in New York certainly does.
Granted, the drivers were…
The 33 qualifiers for this year’s Indianapolis 500 will race into New York Monday for all-day media blitz that Indy Racing League officials hope will gain international attention.
It looks like IRL officials have…
As the rain falls at the Indianapolis Motor Speedway, the financial losses mount for the famed Brickyard.
So far this month, spectators have seen more activity from the IMS track drying crew than by actual racers. Yesterday, 15 Speedway safety vehicles…
Locally based WEDJ-FM 107.1, also known as Radio Latina, yesterday announced its sponsorship of Mario Dominguez, the driver of the Pacific Coast Motor Sports entry into the this year’s Indianapolis 500.
Dominguez, 32, a…
After months of rumblings from sports marketers, the Indianapolis Motor Speedway finally announced its category sponsorship deal with Frank’s Energy Drink.
Last October, IBJ first reported the deal that was revealed at the Speedway…
Officials with Sarah Fisher Racing today announced they signed a sponsorship deal with IUPUI, which will aid the team’s effort to qualify for and race in this month’s Indianapolis 500.
“The group at IUPUI has become great friends of mine over…
