After months of rumblings from sports marketers, the Indianapolis Motor Speedway finally announced its category sponsorship deal with Frank’s Energy Drink.
Last October, IBJ first reported the deal that was revealed at the Speedway…
Officials with Sarah Fisher Racing today announced they signed a sponsorship deal with IUPUI, which will aid the team’s effort to qualify for and race in this month’s Indianapolis 500.
“The group at IUPUI has become great friends of mine over…
While ResQ Pure Power Energy Drink is out as Sarah Fisher’s primary sponsor, there is no shortage of white knights coming to this damsel’s rescue.
Yesterday, Bingham Entertainment & Sports Talent, was the first…
Just Marketing International, a Zionsville-based motorsports marketing firm, today revealed plans to double the physical footprint of its existing headquarters to more than 31,000 square feet.
A ground breaking ceremony tomorrow at 10 a.m. will be attended by Lt. Gov. Becky…
Race fans can now buy one ticket to see the Indianapolis 500, Brickyard 400 and inaugural Red Bull Indianapolis GP motorcycle race.
The Indianapolis Motor Speedway for the first time is offering a general…
The good news for the Indy Racing League keeps rolling in. On the heels of a significant attendance increase at the April 27 race at Kansas Speedway over last year’s event, series officials are now reporting that television ratings also…
The effect of Danica Patrick’s victory is being felt from Japan to Kansas.
A measurable surge in ticket demand for today’s Indy Racing League’s race near Kansas City, Kansas pushed the event near its…
Boxer Floyd Mayweather Jr., the WBC welterweight world champion, will drop the green flag on this year’s Indianapolis 500.
Mayweather competed on ABC’s hit “Dancing with the Stars” last fall along with two-time Indianapolis…
Sponsors of Danica Patrick, who became the first woman to win a major open-wheel race with her Indy Racing League victory in Japan Saturday, have been quick to capitalize on the exposure.
AirTran Airlines quickly put huge photos of Patrick on…
Danica Patrick’s life is getting faster by the second. She’s not the only one moving at warp speed, as merchandisers and Indy Racing League officials hustle to capitalize on her historic victory Saturday…
Despite the upheaval surrounding the 2008 Long Beach Grand Prix, it is still quite a draw in this normally quite California town. That’s good news for Indy Racing League officials, who have their eyes on this historically strong open-wheel racing…
The Indy Racing League appears to be hitting on all cylinders. Through the first two races this year, the IRL, which recently unified with Champ Car, is seeing gains in attendance and television ratings. Now, IRL officials are reporting significant gains…
ResQ Pure Power Energy Drink, a recently launched product, will sponsor Sarah Fisher and Sarah Fisher Racing for this year’s Indianapolis 500. Financial terms of the agreement were not disclosed, but motorsports sources…
NASCAR rookie Michael McDowell owes Indy Racing League leaders—and especially Tony George—a measure of gratitude.
If not for research funded by the IRL and George, and led by the University of Nebraska, McDowell, 23,…
Today, the Indy Racing League officially announced its sponsorship agreement with DirecTV that was first reported on this site March 27. Sources familiar with the multi-year deal said it is worth $3 million…
Officials for locally based Just Marketing International today announced they finalized a deal this week to work with BMW North American motorsports. Financial terms of the deal were not released.
Central to the commitment…
The Indy Racing League today announced a multi-year agreement with Coca-Cola North America that will make Coca-Cola an official sponsor of the Indy Racing League through 2010.
Terms of the category exclusive deal were…
While Danica Patrick earned a sixth-place finish in the Indy Racing League season opener at Homestead-Miami Speedway, 2,740 miles away in Los Angeles she was the winner of another contest.
The Andretti Green Racing…
The early returns are good for the Indy Racing League. Attendance and television ratings at Saturday’s season opener in Miami were up and local media and fans raved about the on-track racing.
Although the…
The Indy Racing League late yesterday finalized a deal worth $3 million annually over the next few years that will essentially make DirecTV the series’ presenting sponsor. The California-based satellite television service provider…
