Kentucky’s coaching staff will reap an extra $736,000 if the team wins the NCAA basketball tournament. Meanwhile, players are being asked by security to remove labels from water bottles at practice to avoid conflicts with a sponsorship agreement.
A March 26 decision by the National Labor Relations Board to let football players at Northwestern University unionize could trigger a tidal wave of changes across college athletics, including in Indiana, and for the NCAA itself.
So maybe you’ve heard of Cutters Race Team. That’s the new idea where, for a few bucks, you can help sponsor an Indianapolis 500 race car.
Northwestern University athletes pressed their case for collective bargaining rights during meetings Wednesday with lawmakers, as a vote was scheduled for them to decide whether to authorize a union.
Hulman & Co. officials are projecting 20-percent to 25-percent gains in ticket and sponsorship sales this year over last. But it's still not clear if the open-wheel series will be profitable.
Given the fan following for the Stanley Cup champion Blackhawks in central Indiana, the agreement stands to be a significant boost for the Fuel, who begin play in October at the renovated Indiana State Fairgrounds Coliseum.
City's new pro hockey team donating all money from its in-game fundraising including raffles and other promotions for its first five seasons at the Fairgrounds Coliseum to support youth hockey leagues.
On Friday, Gatorade will introduce Pacer Paul George as its newest NBA spokesman in a lineup that already features prominent athletes such as Dwyane Wade, Peyton Manning, Serena Williams and Derek Jeter.
Indiana, Purdue and Butler all find themselves at a crossroads after disappointing seasons.
Lawsuits challenging amateurism in U.S. college sports may result in higher costs for universities and the National Collegiate Athletic Association, Moody’s Investors Service said Thursday.
In a stunning ruling that could revolutionize a college sports industry worth billions of dollars and have dramatic repercussions for the Indianapolis-based NCAA, a federal agency said Wednesday that players at Northwestern can unionize.
With the Indianapolis Indians' season and group ticket sales up significantly this year over last, the AAA farm club's 15-year-old attendance record could be within reach. So what's the Tribe's secret to success?
The Hamilton County Prosecutor's Office issued a statement Tuesday saying the hearing was postponed "unless or until" formal charges are filed against him.
Demand for tickets and local hotel rooms spiked once it became clear that Kentucky and Louisville would meet in the Sweet Sixteen at Lucas Oil Stadium this weekend.
The Indianapolis Colts don't appear to be in jeopardy of losing many sponsors after Jim Irsay's March 16 arrest for driving under the influence and illegal drug possession.
Two Indiana hoops legends recreate March magic exactly 60 years after the game that inspired "Hoosiers." Watch 77-year-old Bobby Plump sink that final shot—twice.
As competition kicks off at Westfield’s sprawling Grand Park Sports Campus, city leaders are working to recruit corporate partners willing to support their field of dreams.
Indianapolis Colts owner Jim Irsay gave a clear signal in 2012 about his long-term succession plan by naming his three daughters vice chairwomen and co-owners. His March 16 arrest might hasten the launch of that plan, or at the very least give Colts fans a glimpse of what it will look like.
For almost 18 years, the Indianapolis Indians have poured tens of millions of dollars into Victory Field while the city has spent hardly a dime.
MainGate Inc. signed a 10-year deal to handle merchandise sales online and at LP Field for the Tennessee Titans.
