Articles

Outlying Super Celebration sites prepare for fans

Twenty Super Celebration sites — selected by the Indianapolis Super Bowl XLVI Host Committee with visitors in mind — include seven located outside the metro area in Anderson, Bloomington, Columbus, Lafayette-West Lafayette, Muncie, Richmond/Wayne County, and Shelbyville.

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Performers set to take to streets

Indianapolis has its occasional street musician or juggler, but the Super Bowl will bring out a new breed of performer–more theatrical, more cutting-edge. Local arts supporters hope the taste will leave city officials and residents wanting street theater year-round.

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Indy tourism officials launch Super Bowl ad campaign

The Indianapolis Convention & Visitors Association has launched a 25-day, $100,000 ad campaign to lure visitors to the city in the days leading up to the Super Bowl. The campaign targets the Chicago, Cincinnati and Louisville markets.

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Daniels to focus on job creation Super Bowl weekend

Indiana Gov. Mitch Daniels and state job-creation officials will tackle Super Bowl weekend by entertaining corporate executives with the potential to bring more jobs to the state – but the governor has purchased his own ticket for the game.

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Chicago mimicking Indy sports strategy

Tourism leaders in Chicago are launching an initiative some observers think is a direct shot at Indianapolis. In October, the Chicago Convention and Tourism Bureau formed its own sports commission and fed it $300,000 in startup cash.

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USA Track & Field athletes want more freedom to lure sponsors

USA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their own sponsors, if it weren’t for the governing body’s rules.

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