Articles

Colts got milk (sponsor)

Indianapolis Colts officials this morning announced they signed a deal to make Fair Oaks Farms Milk the Official Milk of the team. Financial terms of the deal were not disclosed. 

“They will be supplying…

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Allstate ends Brickyard 400 deal

Officials for Allstate today announced they are ending their sponsorship of the Brickyard 400 NASCAR race after five years.

The timing comes after a 20 percent attendance drop from last year, though Allstate officials…

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Economy biting into IRL future

I know new Indy Racing League boss Jeffrey Belskus can count to 16. By all accounts, the former chief financial officer is an accounting whiz. So he should realize he has a problem.

This…

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Poll says Colts are the local fan favorite

A newly released 2008 poll shows the Indianapolis Colts thumping the Indiana Pacers in fan support, which isn’t a
surprise given the recent fortunes of the teams. But some observers say the numbers are more a reflection of the popularity
of the National Football League and the Colts’ Peyton Manning than an indictment of the Pacers.

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Lance, Danica effect may rev IRL

Lance Armstrong might not be having the Tour de France he hoped for, but the folks at Versus and the Indy Racing League aren’t complaining.

Heading into the final three stages at this year’s…

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Watson boosts Crooked Stick event

Tom Watson’s near British Open Victory yesterday has sent ticket sales skyward for the U.S. Senior Open hosted by Crooked Stick Golf Club in Carmel July 27-Aug. 2.

Watson will be one of the headliners of…

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IUPUI rethinks track and field stadium

In its 20-year master strategy unveiled in December, IUPUI planned to tear down its track-and-field stadium along New York Street to make room for a mixed-use housing and retail development. Now IUPUI Chancellor Charles Bantz says those plans have been reconsidered.

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IRL TV ratings gaining speed

Indy Racing League TV ratings aren’t exactly burning rubber, but they are accelerating.

Sunday’s race at Toronto, which started at 1 p.m., earned a 1.0 rating, which equates to 1.1 million television households nationwide,…

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BENNER: Mom and Lance Armstrong had cancer in common

A few years ago, when cyclist extraordinaire Lance Armstrong was in the midst of his phenomenal seven
straight Tour de France titles, those yellow Livestrong bands seemed ubiquitous. But when Armstrong left
competitive cycling, gradually those rubber yellow bands faded from view. I kept wearing mine, however, to remind me of the
courage of my mother, Emma.

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NFL tough on game-day attire

The folks running the National Football League are iron-fisted guardians of the game—and apparently sticklers for details.

Most recently, the NFL mafia has dropped the hammer on the athlete formerly known as Chad Johnson,…

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Danica’s next move her biggest

A Danica Patrick-Tony Stewart partnership. How long before some kind of volcanic reaction? It’s enough to make the media salivate. Sponsors are already chomping at the bit.

It’s true, Patrick was in the land…

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Colts run two-minute sales drill

The Indianapolis Colts continue to be leaders in innovation—and I’m not talking about Peyton Manning’s on-field audibles or Bill Polian’s scouting and drafting system.

The Colts sales and marketing staff has done its fair…

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Bob Knight, still The General

Whether he ever gets another job as a basketball coach remains to be seen, but Bob Knight is still The General.

During an exhibition softball game played in St. Louis in conjunction with the…

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