Articles

Host committee CEO Melangton ponders next play

Allison Melangton and her Super Bowl Host Committee staff helped turn a one-day football game into a 10-day celebration that attracted 1.1 million people downtown and millions in visitor spending. But with the game over, Melangton, doesn’t know where her own career path will lead.

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Landing another Super Bowl might not be such a long shot after all

Talk of bringing another Super Bowl to Indianapolis began soon after week-long festivities kicked off for the 2012 game, but city leaders will have to find a way to generate more revenue for the NFL and its 32 team owners for Indianapolis to muscle its way into a regular Super Bowl rotation.

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Super Bowl events put spotlight on IndyCar

Fans and media outlets have flocked to NFL-themed IndyCars and Indianapolis Motor Speedway this week, giving the open-wheel series and its biggest race millions of dollars worth of exposure at a critical time.

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VIDEO: Quick trip down the zipline

zipline watch videoIBJ gets an advance preview of Super Bowl Village's zipline experience, which will lose money for the host committee over 10 days in the name of ramping up overall buzz.

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