The woman chosen as president and CEO of the city’s Super Bowl host committee isn’t exactly a household name, but those who hired her think she’ll make Indianapolis the best host city ever. Allison Melangton, 46, is the first paid member of the 2012 Indianapolis Super Bowl Host Committee, and is expected to throw planning and organization into overdrive over the next 30 days.
The city’s 2012 Super Bowl bid committee set up a Web site, www.our2012sb.com, in mid-February to encourage input from the
community–adopting a more inclusive approach than organizers did last year when bidding on the 2011 game.
With the 2011 Super Bowl galloping off to Dallas, pressure is building to bring in more of the marquee sports events the city’s
economy has come to rely on to keep hotels full, retail businesses humming and the national and international spotlight focused
on Indianapolis.
The team leading Indianapolis’ bid to host the 2011 Super Bowl is calling on the corporate community to get in the game fast.
More than a dozen business leaders are rushing to raise $25 million before May 23, when NFL owners are expected to select
a host city from hopefuls Indianapolis; Dallas; and Glendale, Ariz.
With a season-ticket waiting list of more than 13,000–and growing by the hour–the Indianapolis Colts marketing team can
settle into cruise control, right? Owner Jim Irsay thinks not.
If the Indianapolis Colts win the Super Bowl Feb. 4, team owner Jim Irsay will be going deep into his pocket. Contrary to
popular belief, winning the Super Bowl is not a huge financial windfall–at least not in the near term for the team and its
owner.
Super Bowl XLI has become a can’t-miss event for dozens of local business executives and government honchos, who are shelling
out several thousand dollars apiece to watch the Feb. 4 game in person.
The stiff competition facing Indianapolis’ bid for the 2011 Super Bowl just got stiffer. Besides Glendale, Ariz., and Dallas, New Orleans officials have told NFL officials and team owners they want to host the championship game again as part of the city’s recovery from Hurricane Katrina.
