IndyGo ridership way up during Super Bowl festivities
Passenger traffic on IndyGo buses rose nearly 40 percent during a 10-day span leading up to game, thanks to free rides on fixed routes during four of the days.
Passenger traffic on IndyGo buses rose nearly 40 percent during a 10-day span leading up to game, thanks to free rides on fixed routes during four of the days.
The first live stream of the Super Bowl was the most-watched single-game sports event online, according to NBC.
Outlying communities say they saw steady ridership on free shuttles heading to and from downtown Indianapolis, but the sites received fewer Super Bowl visitors than expected.
For the third consecutive year, the Super Bowl set a record as the most-watched television show in U.S. history.
More than 1.1 million people visited Super Bowl Village in downtown Indianapolis during its 10-day run, far outpacing expectations by host committee leaders.
The New York Giants’ 21-17 win over the New England Patriots in Sunday night’s Super Bowl narrowly missed drawing the highest major-market television rating in National Football League history.
The most congested area of Indianapolis International Airport Monday morning may have been the Lids souvenir stand at the center of the food court.
Lucas Oil Stadium was the first NFL venue designed and built specifically to host the Super Bowl, and early reviews from its big test on Sunday were encouraging.
For all the pomp and excess of Madonna's Super Bowl halftime show, it is likely to be a single extended middle finger by guest singer M.I.A. that is most remembered.
Indianapolis’ shining moment in the Super Bowl spotlight came about four hours before kickoff, when NBC televised a short feature on 2012 host city.
Madonna confirmed she is no longer at the height of her popularity or provocative powers with a tame, somewhat leaden performance.
Thousands of people stayed downtown to watch the game from a nearby restaurant or bar, many of which had lines stretching out the front door to get inside.
Indianapolis-specific Super Bowl gear is outselling souvenirs commemorating the teams actually playing in the game, reflecting Hoosiers' enthusiasm for this year's festivities.
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
Overwhelming "human gridlock" in Indianapolis' Super Bowl Village was causing police to rethink crowd control Saturday on the eve of the big game.
Downtown's Super Bowl revelry still is going strong thanks in large part to a special distribution strategy that includes extra routes, earlier deliveries and an ample supply of food and booze to replenish local establishments. (with video)
Indianapolis, which is being noted as the cleanest and friendliest Super Bowl site, is being called a "hard act to follow" by future host cities.
The New York Giants are practicing at the private university on the south side of the city, giving it the type of attention that money can’t buy.
The sports network originally considered broadcasting from Monument Circle, but chose the plaza because the location has Lucas Oil Stadium as an ideal backdrop.
Colts owner Jim Irsay said on Twitter early Friday that "Peyton has not passed our physical nor has he been cleared to play" for the Colts. Irsay said the team would have a statement later in the day.