Articles

Slingshot is shifting aim away from SEO

After Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.

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Venture capital favoring later-stage firms

Getting $50,000—often from friends and relatives—to develop a product and set up a company still is easy enough in Indiana, small-business leaders and venture capitalists say. But once a firm needs a few million dollars to grow into a revenue-generating operation, the area can’t compete with Silicon Valley’s magnetism for venture capital.

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Indiana experts discuss technology

Indianapolis Business Journal convened a panel of experts at its Technology Power Breakfast on March 7 to talk about industry issues including entrepreneurs, universities and online marketing.

Panel members included Don Aquilano, managing director, Allos Ventures LLC; Aman Brar, president, Apparatus Inc.; Tim Kopp, chief marketing officer, ExactTarget Inc.; Michael Langellier, CEO, TechPoint; Jenny Vance, president, LeadJen LLC; Brad Wheeler, vice president for IT and chief information officer, dean and professor, Indiana University.

The session was moderated by IBJ reporter Chris O'Malley.

The following is an unedited transcript of the discussion.

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WILSON: Tech firms ramp up already-pitched battle for employees

In the midst of headlines reminding us of the high unemployment that has plagued this country for several years, we have a war for talent in the technology field, with companies in Indiana and elsewhere vying to hire an increasingly smaller pool of qualified applicants.

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