Celadon Group’s foray into e-commerce rolls on: Demand by truckers for discount fuel helps propel TruckersB2B despite flattened tire business
TruckersB2B Inc. ought to have been among the road kill of the technology bust of 2000, when the restless ghost of Adam Smith dope-slapped investors out of their hypnotic drool over anything high-tech. But unlike scores of dubious e-commerce ventures, the 5-year-old Web site offering small to midsize trucking fleets group discounts on everything from fuel to tires turned out to be built on a sustainable business model. The Indianapolisbased business now claims more than 19,000 participants representing 445,000 trucks….