TV weather war becoming a race for arms: Local TV news ratings, advertising dollars at stake VIPIR attack
A storm is brewing. But the weather-related tempest has as much to do with television viewer ratings and advertising dollars as it does with tornadoes and hailstorms. With an array of new forecasting technology hitting the market, Indianapolis’ four local TV news operations are arming for a weather war that would make Dorothy and Toto run for the nearest Doppler radar. “The weather is an enormous driver in local TV news ratings,” said Bill Perkins, president of locally based Perkins…